Mumbai, 3rd August 2016 —The ever-evolving global smartphone brand OPPO, stepped up the selfie revolution today by announcing the launch of the upgraded ‘Selfie Expert’ –OPPO F1s, at an event held in Mumbai. As an advanced version of the Selfie Expert F1, the F1s is taking selfies a step further with a 16MP front camera, a sophisticated beautification feature and an industry leading 0.22s fingerprint reader. The F1s also sports a 5.5-inch screen, an Octa-core processor, backed with 3 GB RAM, 32 GB ROM, and 3075mAh whole day use battery, assuring a perfect selfie experience at an amazing price of Rs.17,990.
The launch was done in the presence of Mr. Sky Li - OPPO Global VP, MD of International Mobile Business and President of OPPO India, Bollywood Fashionista& OPPO Brand Ambassador – Sonam Kapoor, Ace Cricketer & OPPO Sport Ambassador – Yuvraj Singh and Renowned Photographer – DabbooRatnani.
“Being a priority market for OPPO, we understand Indian consumer’s demand for excellent camera quality and the ongoingselfie craze”,said Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India. “OPPO has a rich experience in camera technology and has been the industry leader with several accolades and awards to its credit. And today we are carrying this legacy forward and stepping up the selfie revolution, by launching the upgraded Selfie Expert – F1s to share advanced photography technology with an even wider range of users in India and also offer them an outstanding photographic experience,” he further added.
Sonam Kapoor graced the occasion and shared her experience with the 16MP front camera of OPPO F1s-how the OPPO F1s helps capture great selfies in low light, her love for selfiesas well as her journey so far with the OPPO family.
As a part of its digital campaign and association with Yuvraj Singh’sYouWeCan Foundation, OPPO handed over a cheque of Rs. 40 lakhs to Yuvraj Singh as the donation amount. The brand also announced a nationwide selfie campaign starting August in association with DabbooRatnani. Dabboo shared his experience in associating with the F1s and how he is looking forward to use the great technology that OPPO F1s will offer and will take selfies a notch further.
A Perfect Selfie Experience Like Never Before
The F1s uses a 16 MP front camera with a 1/3.1-inch sensor, providing high dynamic range and minimizing noise, so that pictures come out with a vivid depth and detail.
The F1s is your personalized selfie expert with the latest beautification feature - Beautify 4.0. The front camera and the beautification feature together help you click perfect selfies. The current version of Beautify 4.0 has been upgraded based on the study of hundreds of user scenarios. With seven beautify levels, two skins tone modes and upgraded photo-processing algorithms, Beautify 4.0 is optimized to capture selfies with bright, clear skin, vivid eyes and striking features.
With the F1s, taking group selfies is even more fun and easy, all thanks to the Selfie Panorama feature. With a few turns of the wrist, the F1s seamlessly combines three photos and ensures that the whole party makes it into the shot. OPPO has also upgraded the Screen Flash Function. It now includes an auto mode, which automatically selects the appropriate brightness level for your surroundings.
Faster User Experience
The F1s features front-facing fingerprint recognition. It’s able to recognize a fingerprint to unlock the phone in only 0.22 seconds. You can also assign up to five different fingerprints to different apps and contacts. Then, with one touch of the home button, you can launch an app or start a phone call to a pre-assigned contact directly without further operation. The fingerprint recognition system also evolves over time; gradually refining its image of the user’s fingerprint and making for an increasingly efficient and smooth unlock process.
The F1s is not just about great selfies and photographybut is backed with powerful hardware to ensure a flawless experience. It cruises on an Octa-core processor with 3GB RAM and 32GB ROM. The triple-slot card tray gives space for two Nano 4G SIM cards and an SD card to expand the storage space by up to 128 GB. With such upgrades, your experience with the all-new Selfie Expert F1s will be faster, smoother and steadier.
Long Battery Endurance for full day use
The F1s will keep you cruising through the day with a large 3075 mAh battery. Backed with ColorOS 3.0’s power-saving optimizations, you will never find yourself looking for a charger. In OPPO’s simulated use tests using a mechanical arm that continuously cycles through various use cases, the F1s powered through a full 14 hours. These features are backed up with OPPO’s renowned build-quality and design, all for an amazing price.
The company will begin the first sale of theF1s from 11th-13th August in numerous stores across Delhi, Mumbai, Bangalore, Kolkata, Trivandrum, Bhopal, Ludhiana, Gurgaon, Vijaywada, Hyderabad, Ghaziabad and Ahmedabad. Consumers can also buy the products onlineon Amazon.in starting 11th August.