- Collaborates with New York-based photographer Saunak Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom
National, 08 July 2019 – India is a land of untouched natural beauty, adorned with cultural heritage. To bring alive this breath-taking beauty and capture the never-seen-before pictures, OPPO, collaborated with Saunak Shah - a renowned New York-based photographer who captured India through the Reno 10X Zoom lens.
To showcase OPPO Reno 10x Zoom’s camera capabilities, Saunak travelled to 10 iconic locations in 10 days to capture the beauty of archaeological marvels and landmarks of the country as part of the ‘Reno India 10x Tour’ campaign. During his 10 days journey to India, Saunak visited and captured iconic landmarks starting from Agra, Varanasi, Kolkata, Hyderabad, Hampi, Alleppey, Mumbai, Jaipur, Delhi and Kashmir using OPPO Reno 10x Zoom.
With this campaign, OPPO is enabling consumers to see the unseen. Furthermore, OPPO is leveraging the digital campaign through National Geographic Traveller India. Along with this OPPO has developed a microsite for the consumers to witness the mystical voyage captured on Reno 10x Zoom like never seen before.
Speaking on the campaign, Will Yang, CMO, OPPO South Asia said, “It has been our endeavour to create unique experiences through our products. Associating with Saunak Shah for such a unique campaign is a step in that direction. We wanted to captivate the smartphone photography lovers and showcase the potential of OPPO Reno 10X Zoom.
He further added, “India’s natural beauty and picturesque monuments have inspired artists all around the world. We believe OPPO Reno 10x Zoom’s camera capabilities are perfectly poised to capture the magnificence. We are delighted to showcase the results from this cooperation and hope the consumers are equally excited.”
OPPO’s digital campaign aims to reach out to the budding photographers and photography enthusiasts across India to highlight the capabilities of the new smartphone enabling users to capture images in a redefined manner. It would also give a chance to these consumers to experience high-quality photos when using a power-packed camera. The Reno 10x Zoom supports an industry-first technology, 10x Hybrid Zoom with a triple-lens camera structure with a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. With 10x Hybrid Zoom technology and triple lens setup, the OPPO Reno 10X Zoom can cover broad focal lengths of 16 mm-160 mm, ensuring high-quality long-distance shots. OPPO has also introduced dual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures.
The Reno India 10x tour campaign received good response on OPPO’s social media platforms and was also promoted by National Geographic Traveller India on their social media platforms.
In addition, the Reno India 10x Tour video is now live on OPPO’s social media platforms and microsite for consumers to experience the photo journey with Saunak Shah.
Link to Microsite: https://www.oppo.com/in/events/oppo-reno-india-10x-tour/
Video link: https://www.youtube.com/watch?time_continue=133&v=VYDaT3YvhRw
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.