Delhi, March 11, 2016 — OPPO Mobiles, a leading global technology brand, announced the launch of the OPPO Selfie Expert F1 ICC WT20 limited edition today. It is one of its kind limited edition product designed especially for the ICC World Twenty20 2016. The limited edition phones are an extension of the original F1 which was launched in January earlier this year. The MOP of the OPPO F1 ICC WT20 limited edition is Rs.17990.
OPPO F1 ICC WT20 limited edition highlights OPPO’s partnership with ICC. The smart beauty is said to be the highlight reel of the entire T20 world cup campaign and is customized to fit the spirit of T20 – a T20 world cup logo on its rear body. OPPO is also leveraging the ICC partnership for a 360-degree marketing campaign by offering fans opportunity to win the limited ICC WT20 edition phone during the matches through ‘Catch The Six’ – Grab a six and win the ICC WT20 limited edition OPPO F1 as well as online selfie campaign.
Commenting on the launch, Mr Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are happy to launch a customized edition of OPPO F1 for the ICC WT20 2016. It gives us immense pleasure to be associated with ICC and cheer for Team India. We wish Team India success in this tournament.”
OPPO is official global partner of the International Cricket Council (ICC) for the mobile phone category for four years starting 2016 and has also entered into a 3-year partnership with FC Barcelona. OPPO has also extended its brand association with Bollywood superstars Hrithik Roshan and Sonam Kapoor to further accelerate its marketing campaigns in South Asia Region.
OPPO ICC WT20 limited edition catches the Eye
The ICC WT20 limited edition OPPO F1 comes in with a gift kit which includes ICC WT20 2016 key chain, selfie stick to click your selfies with a range and a stylish back cover showcasing the ICC logo. It symbolizes OPPO’s partnership with ICC and also uplifts the spirit of the World cup. It boasts of a standout front-facing camera, a sophisticated photography platform and powerful software which are specially designed to capture stunning selfies. The limited ICC WT20 edition phone highlights great sense of style and finish.
OPPO F1 ICC WT20 limited edition features
The OPPO F1 ICC WT20 limited edition has some great features and specifications to boast of. Apart from the great design and gift kit, it comes with a bigger ROM as compared to OPPO F1.
· 8MP front-facing camera; 13MP rear camera with an ISOCELL sensor
· Beautify 3.0 feature and Screen Flash feature to ensure natural-looking shots in low light
· Premium metal body
· Qualcomm Snapdragon 616 series Octa-core processor with 3GB RAM and 32GB ROM, which can be expanded upto 128GB
· The OPPO F1 is 4G enabled and also supports VoLTE
· The camera is backed by OPPO’s own Pure Image 2.0+ photography platform
· The F1 ICC WT20 limited edition camera phone is available in the Golden variant
· 5-inch display; 7.25mm
· 2.5D Corning® Gorilla® Glass 4 Screen
· ColorOS 2.1, Android 5.1