OPPO is the Official Mobile Phone of the Boston Marathon to Promote the Event and Advocate a Healthy Lifestyle
October 11, 2021, SHENZHEN – Today, global tech brand, OPPO, announced its official sponsorship of the 125th Boston Marathon, kicking-off a second year as the official Smartphone of the world’s oldest, annual marathon. OPPO and the Boston Athletic Association (B.A.A), organizers of the Boston Marathon, will celebrate the sportsmanship and perseverance of almost 50,000 athletes participating in the 125th Boston Marathon live and virtually.
Based on their relevant brand mission, OPPO signed a multi-year partnership with the B.A.A to support and elevate the importance of living a healthy lifestyle. OPPO has created a pre-event “Athlete Training Session campaign” to encourage registered participants to share their training experiences while preparing for Marathon Monday. OPPO will also introduce athletes to the latest information about OPPO products while sharing tips for healthy living through digital communication.
“We are delighted to continue our partnership with B.A.A. As the world’s most renowned marathon event, the Boston Marathon sets the bar high for its participants. Committing to a healthy lifestyle has become more important than ever,” said William Liu, Vice President and President of Global Marketing at OPPO. “We believe in ‘Technology for Mankind, Kindness for the World.’ The purpose of corporate innovation should be to help everyone get the most out of life. OPPO wishes to raise people’s awareness of staying both mentally and physically healthy. And to advance the health-related features on smart devices which makes users take a more active role in maintaining their own well-being.”
“As an event celebrated around the world, we at the B.A.A. are pleased to continue our relationship with a strong global brand like OPPO,” said Tom Grilk, President and CEO of the Boston Athletic Association. “OPPO’s focus on using human-centric technology to encourage a healthy lifestyle aligns nicely with the B.A.A.’s vision to make running and living a healthy life available to everyone.”
As a human-centric tech brand, OPPO has put a lot of effort into developing personal health-related features on its devices, to provide professional digital health services to consumers. By exposing the users to various field-recorded scenes and natural sound powered by Dolby Atmos, the OPPO Relax app introduced in ColorOS eases the users’ bodies and minds with their OPPO devices. The proprietary OPPO Color Vision Enhancement on the flagship smartphone, Find X3 Pro, assists people with Color Vision Deficiency (CVD) to differentiate colors by using color-correction and deeper contrast levels. Built to help everyone get the most out of life, OPPO has established a professional health lab to enhance its digital health ecosystem. Utilizing health data, sensors, and AI algorithms, the lab supports the development of health-related products, software, and hardware, providing users a better experience with professional personal health features.
With its 125-year history, the Boston Marathon is one of the world’s most recognized races, one of the six Abbott World Marathon Majors. OPPO will make its debut at the 125th Boston Marathon to enhance its global presence and brand awareness. In the future, OPPO’s focus on the research and development of digital health related technologies will bring services that promote healthier lifestyles to Boston Marathon participants and fans around the world.