OPPO Appoints Lie Liu as President of Global Marketing
April 20, 2020, SHENZHEN, CHINA –OPPO today announced the appointment of Lie LIU as the President of Global Marketing, who also doubles as CMO of Chinese Mainland. Lie LIU will oversee worldwide marketing efforts, reporting directly to Tony Chen, founder and CEO of OPPO.
Lie LIU previously served as Brand Director of OPPO. With his customer-centric mindset and in-depth understanding of the business, he led the launch of many successful product series including OPPO Find, Ulike, and Real. Liu’s leadership and marketing expertise will be invaluable to the OPPO as the company continues to evolve into a leading global brand in the future.
Current President of Global Marketing Brian Shen will step down from his position in the company on the effective date, due to personal health reasons. OPPO appreciates Brian’s commitments while we look forward to him returning to the OPPO family.
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.