October 13, 2020, SHENZHEN — OPPO announced today that it has formed a partnership with the leading telecom operator in Europe, Deutsche Telekom. Through this cooperation, OPPO will launch its Reno 4 series 5G smartphone in Germany, the Netherlands and Poland in October, as well as other markets in the future. The partnership encompasses part of OPPO’s strategic growth plan to develop its market presence in Europe.
OPPO Vice President and President of Global Sales Alen Wu stated: “Europe has always been strategically important to OPPO and Germany is a key market in the European smartphone industry. This year, we have decided to base our Western European headquarters in Dusseldorf, Germany to improve and refine our operations in the local market.
“Leveraging our expertise in 5G technology and smartphone innovation, we are working to strengthen our collaboration with major local telecom operators including Deutsche Telekom to make our world-leading smartphone brand a top choice for European consumers in the 5G era. Our top-of-the-line devices and services, combining with one of the best networks in Europe, will create great value for European users.”
Sean Seaton, Senior Vice President Deutsche Telekom said: “Deutsche Telekom has been actively leading the deployment of 5G networks in Europe and is committed to bringing the best quality and performance to its customers.”
“OPPO’s positioning and pursuit of being a premium brand matches with Deutsche Telekom’s strategy across its footprints. Beginning the partnership off strong, OPPO Reno 4 series provide quality characteristics such as the ultra-night video camera, a trendy design, 65W SuperVOOC Flash Charging technology, 5G competence and a smooth ColorOS software experience, creating excellent value for the product. We believe the partnership with OPPO will bring more innovative products and services to Europe, allowing our customers to enjoy a cutting-edge experience,” Sean Seaton said.
Europe has a mature and high-end smartphone market led by domestic operators such as Deutsche Telekom. Given the countries’ strong manufacturing history, these markets focus on brands with high-quality products and services. According to European 5G Observatory Quarterly Report 8, it is estimated that 99% of households in each state will have access to reliable voice and data services by 2021 as the roll-out of the technology accelerates. Faced with new opportunities and challenges in the 5G era, OPPO hopes the partnership with Deutsche Telekom will support the brand to deliver its premium technology, products, design and services experiences to European consumers thereby, growing its brand recognition in Europe’s mainstream market.
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.