OPPO Advances Global Premium Breakthrough with Find X10 Series, with a Clear Focus on the New Generation

Mallorca, October 21, 2026-OPPO today unveiled the Find X10 Series, signaling a key step in its ongoing premiumization strategy and a focused effort to address the needs of the new generation.

"Our premiumization strategy centers on the dynamic needs of the new generation," said Ling Liu, Overseas CMO of OPPO, "By listening closely to these global users, we are dedicated to creating greater value through differentiated technology and premium experiences that empower them to capture inspiration and make every moment extraordinary".

Find X10 Series Strengthening OPPO's Competitive Edges in the Premium Smartphone Market

2026 marks 18 years of OPPO's global expansion, with the ColorOS user base now exceeding 770 million across more than 90 countries and regions. Throughout this journey, OPPO has remained committed to delivering high-quality products and services that create meaningful value for users.

Today, the company is sharpening its strategic focus on the premium segment, building differentiated competitiveness through imaging while delivering elevated user experiences to drive its next stage of global growth, and bring new vitality to the market.

The premium consumers have delivered a resounding response to OPPO's flagship products this year. According to the latest Omdia report, OPPO Find Series shipments grew more than 500% year-on-year in 1H 2026, accompanied by a significant increase in OPPO's shipment share in the USD $600+ price segment. Over the past two years, the share of premium smartphones within OPPO's overall smartphone shipments has doubled year on year, underscoring the growing importance of the premium segment to OPPO's business.

Looking ahead, OPPO will continue to strengthen its premium offering and drive further growth in the segment.

Building Around the New Generation's Needs in Imaging, AI and Well-being

To deliver a differentiated premium experience, OPPO will concentrate its investment in three key dimensions that matter the most for the new generation: imaging, AI, and well-being.

Driven by its true-to-life imaging experiences, OPPO aims to empower the new generation to hold onto what they have seen, felt, and lived. With the self-developed OPPO LUMO True Image Engine, the Find X10 Series is designed to provide true-to-life detail, color, and tone in every life moment captured. The Find X10 Pro Max takes this further with a Triple 200MP Camera System, providing greater flexibility for zooming, cropping, and reframing, turning the feeling behind the shot into personalized expression.

OPPO's personalized proactive AI and professional well-being monitoring innovations empower the new generation to find their own rhythm in an increasingly demanding world. In AI, the Find X10 Series helps users accomplish complex tasks by understanding their intent, with user authorization and privacy safeguards in place. In well-being, OPPO combines professional sensors and algorithm innovation across physical activity, sleep, and emotional wellness to help users maintain a healthy balance of life.

Inspiring Young Creators to "Make Your Moment"

Beyond product design, OPPO brings its "Make Your Moment" brand slogan to life through global initiatives, making creative expression more accessible to creators worldwide.

In April, OPPO and Discovery launched the Filmmaker Accelerator as the centerpiece of their third-year collaboration. The program provides tailored mentorship across the entire creative journey, supporting creators from 6 countries in filming the cultural stories in their hearts through the advanced video capabilities of the Find X10 Series.

The OPPO Global Photography Awards 2026 continues to empower the new generation of creators to express themselves on a global stage. Since its launch, the competition has received millions of entries from nearly 90 countries and regions, capturing vibrant moments of love, celebration, and creativity through the unique lenses of users worldwide.

Moving forward, OPPO will continue to advance its global presence in the premium segment, and to innovate in imaging, AI, and well-being, empowering the new generation with seamless creative expression and a self-paced lifestyle.