New Delhi, 28th Aug 2019: Bolstering its premium segment, OPPO a leading smartphone brand, today launched the much awaited Reno2 which is making its global debut in India. Engineered for creativity, the Reno2 is OPPO’s latest iteration to the popular Reno series and is packed with photography-enhancing features ideal to redraw the boundaries of users’ creativity.
The OPPO Reno2 stands out for its superior quad-camera setup that includes 20x digital zoom (5x Hybrid Zoom), Ultra Dark Mode for clear nights shots even under zero light condition and Ultra Steady Video for super-stable video on the go. At the front the smartphone adorns Reno’s signature 16MP Shark-fin rising camera. Priced at ₹36,990, the Reno2 will be available in standard single storage variant of 8+256 GB and will be sporting two exciting colours - Ocean Blue and Luminous Black. To better serve the value-conscious customer, OPPO has also introduced Reno2Z priced at ₹29,990 and the Reno2 F (price will be updated in November).
Commenting on the launch, Mr. Charles Wong, CEO, OPPO India said, “As compared to the global markets, India has a diverse set of consumers with varying demands. We’ve been steadfast in using technological innovations to solve customer problems in ingenious ways. Inheriting the youthful spirit of OPPO’s flagship line Reno Series, this latest iteration of Reno2 presents our users with even more creative possibilities, empowering them to discover new perspectives. The diverse offerings in the Reno2 Series exemplifies our commitment to provide cutting-edge technology across various price points for the Indian consumers. We are hopeful that it will set new benchmarks and take the Reno legacy ahead through enhanced smartphone experience.
“At OPPO, it has been our constant endeavour to provide the best-in-class technology coupled with meaningful innovations to enable our consumers to do more. A recent study of the Indian consumer behaviour revealed that there is an upwelling of users wanting to upgrade their smartphones for advanced features. Driven by this insight and understanding the consumer’s wants of best value proposition, we conceptualized the Reno2 series which is the one-stop solution for every smartphone upgrader across price points.” added Mr. Sumit Walia, Vice President - Product & Marketing, OPPO India.
Reno2 comes with Qualcomm’s latest Snapdragon 730G octa-core processor ensuring a powerful gaming experience along with power-packed on-device AI and enhanced camera capabilities. . The smartphone supports VOOC 3.0 flash charge and is backed by a massive 4000 mAh battery.
Advanced Camera Tech Unleashes User Creativity
OPPO is dedicated to pushing the boundaries of mobile photography. The Reno2 comes with four cameras that provide a full focal length imaging system; offering a 20x Digital Zoom, Ultra-Wide-Angle lens and more. Three lenses of varying focal lengths work in unison to create a unique 5x Hybrid Zoom effect from the ultra-wide-angle to telephoto, which also fuses image technology to ensure a smooth, seamless zoom transition. This means crisp, ultra-high-quality imaging in long-distance scenarios; like presentations where textual information needs to be seen, or at a concert when users want to capture a clear picture of on-stage performers. The Ultra-Wide-Angle lens feature provides an impressive 116° perspective, bringing out even more different images and photo themes. Users can now shoot vast and boundless landscapes day or night, and even in small or confined spaces, demonstrating the handset’s exceptional performance regardless of the subject or environment.
With a 48MP primary lens equipped with Optical Image Stabilization, F1.7 aperture, and a 1/2-inch sensor, Reno2 can achieve superior performance in low light. The Reno2 Series’ Ultra Dark Mode covers an entire range of different night scenes via a powerful NPU, and OPPO fine-tuned algorithms. Even if light levels measure below One lux, it elevates your photos beyond naked eye through hardware network-optimized AI noise reduction. Meanwhile, software dynamic exposure adjustments also secure optimal picture brightness allowing you to reveal objects in the night with the use of a built-in NPU speeding up picture processing. While the naked human eye can't penetrate darkness, with Reno2 now users can capture stunning scenes such as fireflies at night and candlelight dinners.
But a single photo can't tell a whole story, and with social media users increasingly shooting video, OPPO is paying more attention to Videography than before. OPPO’s industry-leading Ultra Steady Video Mode technology ups the stability of videos, enabling users to capture steady videos while running, skiing, skateboarding, cycling, and more. It’s achieved through an IMU measuring device with a high sampling rate and a hull sensor, equipped with Electronic Image Stabilization and Optical Image Stabilization. These compensate users’ shaky shots more accurately, and together with a 60fps frame rate, enhance image stabilization, fluency, and overall image quality.
User-centric design combines practicality with style
The Reno2 sports 6.5” dynamic AMOLED screen, 2400x1080 resolution, and a screen-to-body ratio of 93.1%, made from durable 6th Generation Corning® Gorilla® Glass. The Reno2 Z and Reno2 F feature a slightly smaller 6.5’’ AMOLED screen, with 2340x1080 resolution, and a screen-to-body ratio of 91.1%, made from toughened 5th Generation Corning® Gorilla® Glass. The Reno2 comes with the improved Dynamic AMOLED Screen, which offers sufficient brightness even in bright outdoor environments while extending screen service life by 50% and reducing power consumption by 6%. The Reno2 comes with a Shark fin rising Camera, which supports an ultra-clear backlit shots and all-new AI Beauty Mode while the Reno2 Z and Reno2 F feature a 16MP rising front camera featuring an Atmosphere Light.
The Reno2 series feature seamless, one-piece curved bodies, and with the use of three-layer stripping technology, OPPO has achieved a glossier, multi-toned look that shows off different color shades from different angles. This creation of a varying and dynamic aesthetics contrasts the Reno series, which conveyed a more reserved, static design. They feature rear cameras that remain hidden under the back cover, which itself is made from durable 5th Generation Corning® Gorilla® Glass.
The “Twilight Mist” color scheme takes influence from the mesmerizing beauty of nature. Using sophisticated manufacturing techniques, deep hues combine with dream-like neon detail for a graceful, iridescent color that moves in a different light. For Luminous Black, the light-emitting area employs a roll-processed uneven nano-texture, which achieves an illuminating effect when viewed from a specific angle. The use of the Ribbon Transfer 2.0 process produces a unique color gradient effect which is superimposed over the illuminated texture, which is exclusive to the OPPO Reno2 series. The gradual illumination effect causes the black color to change brightness levels when viewed from different angles, similar to varying depths of water and representing the mysterious beauty of the deep sea.
Cutting-edge hardware and software that delivers superb performance
The Reno2 Series is powered by ColorOS 6.1, running on the latest version of Android Pie 9.0, featuring a smoother and more enjoyable user experience. It provides a brand-new visual experience, including wallpaper designs that better match the phone’s exterior design. Light, elegant, and borderless gradient colors are used to replace the previously used large-area color blocks, and new gestures to manage navigation make the phone more comfortable to operate with a single hand.
This Reno2 series offers a complete gaming experience, with optimized features like Touch Boost 2.0, Frame Boost 2.0 and Game Space. Touch Boost 2.0 helps users avoid common pitfalls of running hardcore titles while Frame Boost 2.0 analyses the status of mobile performance so that frame rate and stability will be adjusted to prioritize a first-class gaming experience. Frame Boost 2.0 will also allocate resources to avoid the consumption of too much power and the heating of the phone. What’s more, Game Space collectively manages game apps to give users a distraction-free and more immersive gaming experience. Overall, the Reno2 Series has five-star gaming performance certification from TUV Rheinland, which tests the overall gaming performance of the phone from the screen, battery life, performance, and signal strength.
The OPPO Reno2 series features fast and safe VOOC Flash Charge 3.0 technology. This uses a new VFC algorithm, significantly shortening the final 10% of charging time by doubling the trickle charging speed. VOOC Flash Charge 3.0 combines with the Reno2 series’ 4,000mAh (Typ) battery to provide users with a much longer-lasting battery.
OPPO’s first wireless noise cancelling headphones for brand new audio experience
In its endeavour to establish an ecosystem of technologically advanced and high-quality devices in India OPPO also introduced its brand-new neckband headphones today: the OPPO Enco Q1 Wireless Noise Cancelling Headphones.
The Enco Q1 headphones use hybrid active noise cancellation, in which feed-forward and feedback microphones work together with a noise cancelling algorithm to maximally block out surrounding noise. The headphones also boast dynamic driver units with 11.8 mm composite diaphragms, in addition to support for AAC format, three immersive 3D audio modes, and audio tuning developed by a specialized acoustics team. Through these features, users can enjoy music, games, and video more fully in any environment.
The headphones are ergonomically designed, with earbuds that match the shape of the ear and a neckband that aligns with the contour of the neck to maximize comfort and stability. The headphones feature a simple and stylish appearance, a lightweight and comfortable body, and high flexibility, delivering a superior experience for users.
The headphones use a USB-C charging port, and can continuously play audio for 15 hours with noise cancelling on, or 22 hours with noise cancelling off.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.