Cookies Statement

Cookies Statement
How We Use Cookies and Similar Technologies
1. What are cookies?

Cookies are small text files that are transferred from our websites, applications or services and stored on your device. OPPO’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. Cookies not set by OPPO will not be accessible to us.

2. How long will cookies stay on your device?

(1) Session cookies – such cookies will only last until your browser is closed and will not be stored on your hard drive. Session cookies are generally used to track the pages on a site that you visit so that information can be customized in relation to a specific visit to a page of the website.

(2) Persistent cookies – such cookies will be stored on your hard drive until you actively choose to delete them or when each cookie reaches its expiry date. Such cookies can be used to store your preferences when you use this site.

3. We will use the following types of cookies:

(1) Strictly necessary cookies – These are cookies that are required for the operation of our website and services. Such cookies may include, for example, cookies that enable you to log into secure areas of our website.

(2) Analytical or performance cookie – These are cookies that permit us to count the number of visitors to our website and to inform us about how visitors are using our website in order to provide improvements to the way that this site works. These cookies shall be placed only with your explicit consent.

(3) Functionality cookies – These cookies are used to recognise you when you visit or return to our website. This allows us to personalise the content of this site for you and to recognise your preferences when you visit this site (e.g. choice of language).

(4) Targeting cookies – These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertisement displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. These cookies will be placed only with your explicit consent.

4. Our cookie usage is limited to the following purposes:

(1) We and our partners use cookies or similar tracking technologies to better understand the functionality of our mobile software on your device, how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal data you may submit within our mobile applications.

(2) We and our partners use cookies or similar tracking technologies to analyze trends, administer the websites, track users’ movements around the Websites, and to collect aggregate demographic information about our user base.

(3) If the "Do Not Track" function is enabled on your browser, we will respect your choice.

(4) Like most websites, we automatically collect certain information to analyze general usage trends and manage our websites. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data.

(5) We partner with third parties to display advertisements on our website or to manage our advertisements on other sites. Our third-party partners may use cookies or similar tracking technologies to provide advertisement to you based on your browsing activities and interests. If you wish to opt-out of interest-based advertising, click here (for European Union residents, click here ). Please note that you will continue to receive general advertisements that do not target any specific person.

5. Removing/disabling cookies

Cookies and cookie preferences shall be managed from the Options/Preferences panel of your browser. See below instructions on how to manage cookies on certain popular browsers:

•    Microsoft Internet Explorer

•    Microsoft Edge

•    Mozilla Firefox

•    Google Chrome

•    Safari for macOS

•    Safari for iOS

6. More information about cookies

For more information about cookies and instructions on how to configure your browser to accept, delete or reject cookies, see www.allaboutcookies.org .

Please refer to our Privacy Policy for detailed information on the processing of your personal data.

More details on cookies placed on our website https://www.oppo.com/uk/ can be found in the table below:

Cookie type Name Domain Purpose
Essential oppo www.oppo.com Used to generate necessary cookies
socialaccepted Used to distinguish if the user has accepted ads cookies
performanceaccepted Used to distinguish if the user has accepted analytics cookies
cookiesacceptedall Used to distinguish if the user has accepted all cookies
cookiesaccepted Used to remember the choice of the user
XSRF-TOKEN www.oppo.com Used to ensure security of the webpage and prevent forge
Advertising Name Facebook (more info on: https://www.facebook.com/policies/cookies/) Used to identify browsers for advertising and analytics
fr Used to deliver, analyse and improve the relevancy of ads
datr Used for security and site integrity purposes
js_datr Used for security and site integrity purposes
Sb Used for login authentication purposes
wd Used to allow delivery of optimal experience for user’s screen
act Used for the generation of third parties’ ads
c_user
presence
spin
Personalisation_id Twitter(more info on: https://help.twitter.com/en/rules-and-policies/twitter-cookies ) Used for identification of the user on Twitter.
twf_exp Used for the integration and sharing of social media content.
guest_id Used for identification of the user on Twitter.
_twitter_sess Used for serving targeted ads across the web.
External_referer
ct0
gt
test_cookie DoubleClick Used for optimization of the ads content
_ldbrbid line.me Used for delivery of ads
_lt_cid www.oppo.com Used to deliver ads generated by line
_lt_sid
snexid www.oppo.com Used to deliver ads generated by smartnews-ads.com
g smartnews-ads.com Used for serving targeted ads
_cfuid adsymptotic.com Associated with sites using CloudFlare and used to speed up page load times
U Used to deliver ads generated by smartnews-ads.com
Analytics AID googleadservices.com Used for serving targeted ads
_ga www.oppo.com and oppo.com(more info on https://policies.google.com/privacy ) Used to distinguish users
_gid Used to distinguish users
_gat Used to throttle request rate
_gat_tmheatmap oppo.com Used to analyse the heat map of products’ pics
id doubleclick.net Used to generate analytics cookies