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OPPO Launches A77 with 16MP Beautify Camera, Brings Refreshing Selfie Experience to More Users


Kuala Lumpur, 26 May 2017 — Priced at RM1,398, the much anticipated selfie-centric OPPO A77 will hit shelves on May 27 in Malaysia nationwide. To offer more colour variants to the consumers, OPPO Malaysia is confirmed to bring the gold and rose gold variant of OPPO A77 to the Malaysian market. Highlighted by its 16MP selfie camera and Beautify 4.0 software with bokeh effect, the A77 also displays a sleek metal body design with a 5.5-inch FHD In-cell screen. Available only in selected markets in Southeast Asia and Oceania, the A77 is sporting a revolutionary 16MP front-facing selfie camera and combined with the Beautify 4.0 feature, the A77 will capture remarkably detailed photos even in dim conditions. Meanwhile, the new bokeh effect will give users selfies an effortless distinction, offsetting the subject of the photo with a blurry background.



“Selfies have now become an integral part of social life for our consumers. The A77 will allow consumers to enjoy a streamlined and refreshing selfie experience while further reinforcing OPPO’s leading position in camera phone innovation in the industry,” said Sky Li, OPPO’s Vice President and Managing Director of International Mobile Business.

The A77 supports a 13MP rear-facing camera that offers high definition photography performance with impressive speed, giving the A77 the ability to capture vibrant photos with ease. The rear camera’s PDAF technology makes for a fluid shooting experience with moving or dimly lit subjects.


Designed to allow both flawless selfies and efficient mobile communications over the course of an entire day, the A77 utilizes an octa-core processor backed by powerful 4GB RAM and 64GB ROM supported by a 3200mAh battery.


“With stunning design, sharp colorful screen, enhanced battery life and lightning-fast processor; the A77 is the perfect phone for selfie lovers everywhere,” Li said.