Kuala Lumpur, 17 July 2018 - Leading global smartphone brand OPPO today launched the OPPO Find X at Setia City Convention Centre, Malaysia. Find X combines innovative technologies with groundbreaking design philosophy, fully reflecting OPPO’s pursuit for the futuristic flagship smartphone followed by the recent global launch at the Louvre, Paris, and Beijing, China.
The Find series smartphone represents OPPO’s continuous exploration of technology and artistry with profound ideas on the future development of the mobile phone. Find 5 started the era of full HD displays; Find 7 introduced leading VOOC flash charge technology and the elegant skyline pulse light. Each generation of Find products is a step closer to the perfect fusion of technology and art; making breathtaking smartphones for consumers around the world.
OPPO Find X introduces a gorgeous brand-new design and features an abundance of new innovations including the amazing panoramic design with hole-less front and rear panels, as well as 3D Structured Light. Together, these technologies bring the smartphone user experience to a whole new level. OPPO’s belief is that a smartphone is not just a communication device, but a piece of art and Find X is proof of this philosophy.
Exploring the ultra-beauty: Panoramic and unified design
With panoramic design, Find X forges a new path as the elegant look and feel expresses the “beauty of nature” combining serenity and vitality. Find X achieves a refined silhouette thanks to the hole-less front and rear design as well as smoothly inlaid 3D glass on the edge. Find X is stylish to look and is comfortable in your hand.
Find X introduces the unique and beautiful Panoramic Arc Screen, an all-screen display with no compromises. OPPO used COP flexible screen packing technology in the Find X bringing the visual screen ratio to 93.8%. With the front almost all-screen, Find X and its panoramic screen brings the user an unprecedented visual experience.
Find X has two gradient color combinations — Bordeaux Red and Glacier Blue. The Multifaceted Color Process used by OPPO realizes a perfect blend of gradient design with a 3D arc on the rear. In the light, Find X shines like crystal and flowing water, presenting a colorful effect that changes with your surroundings.
Exploring delicacy: Stealth 3D Cameras
The Find X uses an innovative sliding structure that completely disguises the cameras within the body of the phone. When not in use, the cameras are hidden, providing a sleek and uniform exterior. When activated, the camera opens automatically for unlocking and photographing. This up-and-down sliding movement gives the product a natural and highly functional design. Furthermore, OPPO’s product team has carried out strict testing on the sliding structure, while it can sense the falling distance and get hidden within the phone, which balance the art design and using durability.
The stealth 3D cameras not only includes the 25-megapixel front camera and 16MP+20MP dual rear cameras, but also a 3D Structured light module with many high-tech components. Flood illuminator, Infrared camera, proximity sensor, Dot projector, Receiver and RGB camera are integrated into this unit. The 3D structured light module in Find X can project 15,000 dots, building a precise and complete 3D module of a user’s face, and then compares with the registered face of the owner to unlock.
The 3D Structured Light Face recognition has a higher level of security than fingerprint identification. The false acceptance rate of fingerprint recognition is 1/50,000, while the false acceptance rate of 3D Face Recognition is 1/1,000,000. 3D Structured Light Face recognition which developed by OPPO, makes unlocking procedure safer and faster.
Exploring the real-beauty: Breakthrough from 2D to 3D
Powered by 3D structured light, OPPO Find X continues to make strides in photography. With high-precision facial data captured and complemented by the 25MP front-facing camera, Find X introduces 3D Smart Selfie Capture. Find X creates a 3D model of the user’s face using 3D Structured Light Recognition with millimeter-level accuracy. Based on the resulting 3D model, AI technology intelligently analyzes facial characteristics such as face shapes and features, providing suggestions to make faces look more natural and realistic.
Additionally, precise face recognition enables Find X to simulate various lighting effects on a human face, so portraiture lighting is enabled even for a selfie. Various lighting effects are supported including feature light highlighting the contour of human face, bi-color light that simulates the classic red-blue color of neon, and rim light that brightens the skin color and makes the contour more vivid. Portraiture lighting makes your selfies more beautiful and artistic.
Aside from 3D Smart Selfie Capture, 3D Structured Light Face recognition also has another interesting function – 3D Omoji. You can choose any interesting images to make Omojis or generate your cartoon avatar, and then create video or GIF Emojis. Now, you can use them in any chat app and chat with friends using your own Omojis. Have fun!
OPPO Find X also provides the solution for backlight photography. The real-time pixel-level graded exposure technology, Sensor HDR 2.0, makes the subject and background more distinct when taking a selfie. This technology maintains the preview effect simultaneously with the final image meaning what you see is what you get.
Moreover, OPPO Find X makes it easier to take high quality photos. With the assistance of AI Scene Recognition, it intelligently identifies scenes and objects while optimizing the image. It supports over 20 scenarios of photography and over 800 scenario combinations including snow, food, pets, and so on.
Exploring intelligence: ColorOS 5.1 AI System
OPPO is always exploring how to use AI to improve user experience. Based on Android 8.1, OPPO ColorOS 5.1 is deeply integrated with the AI engine of the Snapdragon 845 mobile platform. The AI capability of this arrangement helps ColorOS 5.1 understand user needs better than ever before.
As the third generation of Qualcomm Mobile AI Platform, Snapdragon 845 mobile platform is engineered with every forward-looking feature, including camera, gaming, an intelligent personal assistant and advanced vault-like security. With the brand new Qualcomm® Hexagon™ 685 DSP, enhanced CPU and GPU, Snapdragon 845 mobile platform is stronger, faster and smarter than ever before.
OPPO Find X features the built-in Google Assistant and the smart low-power-consumption MIC with DSP module. This means OPPO Find X can not only identify the magnitude of ambient noise intelligently but can also adjust the performance automatically to ensure high activation success rate. Now, Google Assistant can stand by all day long while being activated at any time.
Exploring more: OPPO Find X Automobili Lamborghini Edition
OPPO’s future exploration is not only limited to products. Also announced at the Find X launch was the OPPO Find X Automobili Lamborghini Edition, featuring the same carbon fiber texture widely used in Lamborghini sports cars to covers the svelte phone body. This high-quality dark cover perfectly results in a magnificent texture-feel to the phone and one that expresses speed through design.
The OPPO Find X Automobili Lamborghini Edition will feature a ColorOS theme of its own while supporting SuperVOOC Flash charge. This unique product is a perfect expression of speed through design. SuperVOOC Flash Charge enable the charging power of mobile phone to exceed 50W for the first time. The phone can be fully charged within 35 minutes. This does not only redefine existing mobile charging speeds, but also pushes user’s experience to the next level.
OPPO Find X, priced at RM3966. Pre-orders can be made from 17th July 2018 onwards either offline at OPPO Concept Stores or online at the Official OPPO website and from OPPO’s e-commerce partners’ sites such as Lazada, 11Street and Shopee. Consumers may also head to Celcom Blue Cube and senQ as alternatives. Pre-order customers will be gifted an Olike Neo smartwatch worth RM376.
For more Find X information, please visit:
OPPO Official website: http://www.oppo.com/en/smartphone-find_x
OPPO Concept Store: https://www.oppo.com/my/shops/
OPPO Official Facebook Page: https://www.facebook.com/malaysiaoppo/
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OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO’s business has covered 31 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.