OPPO and Discovery India collaborate to explore the unexplored with ‘Life Unscene’ campaign
New Delhi, 3rd May 2021: OPPO, the leading global smart device brand and Discovery Channel, India’s first and leading aggregated real-life entertainment channel, partners to launch the ‘Life Unscene’ campaign, a series of two short videos where the surreal scenes were captured using the OPPO Reno 5 Pro 5G, the first video was premiered on Discovery Channel, TLC on the 1st May 2021. The ‘Life Unscene’ campaign will follow two ace new age video creators- Ganesh Vanare and Anunay Sood, as they leave behind the hustle and bustle of city life, taking routes less travelled to discover intriguing cultures, people, music, food, and places. Ganesh and Anunay captured their stunning experiences across Kurseong- the land of white orchids in Darjeeling and Sandakphu- the highest peak in West Bengal, through the lens of OPPO Reno5 Pro 5G, the undisputed videography expert. The audience can also watch it on the discovery+ app.
This stunningly captured video is an attempt to educate the audience and showcase expressions of these new-age video creators, while offering viewers a rare glimpse of the ‘Life Unscene’, where the best scenic views were shot on OPPO Reno5 Pro, which caters to the varied videography needs and brings out the expert in you. The videography expert OPPO’s Reno5 Pro 5G, comes equipped with a host of features, like the industry-first AI Highlight Video feature which is based on exclusive and industry-first Full Dimension Fusion (FDF) Portrait Video System that significantly improves video quality for an enhanced video experience. The AI Highlight Video feature activates smart algorithms which detect light conditions in low light and backlit shots and optimize the video in real-time to capture the most stunning videos that showcase a life-like clarity. It also supports other videography features like Live HDR and Ultra Night Video, which enabled both these creators to capture breath-taking video shots and weave them into a beautiful story. This device has made the video shooting and recording experience as seamless as possible for these new-age video creators.
The ‘Life Unscene’ campaign comprises of 2-part special videos that feature two hidden gems of India. Ganesh Vanare trekked to Sandakphu Phalut, nestled high up in the Singalila Ridge on the Indo-Nepal border. The journey took Ganesh to a stunning altitude of 11,950 feet on Sandakphu, with unparalleled views of Lhotse and Makalu, the fourth and the fifth highest peaks in the world, flanking the majestic Mt. Everest. With a panoramic view spanning over 220 degrees covering more than 26 breath-taking peaks of Bhutan, Sikkim, and Nepal, the trek is a photographer's delight. On the other hand, Anunay Sood headed 30 km off Darjeeling to the hamlet town of Kurseong, aka the Land of White Orchids, named after the abundant flowers, which add colour and beauty to its hill slopes. A favourite escape to recuperate and rejuvenate since the 1800s, Kurseong’s charming landscape continues to be a serene and cool getaway from India’s hot summers.
Speaking on the campaign, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, commented, “We are thrilled to partner with Discovery India for ‘Life Unscene’ to unveil the hidden secrets of India through the lens of our videography expert, Reno5 Pro 5G. As always, OPPO stands committed to bringing meaningful innovations that empower our consumers to explore the world. Our campaign with Discovery showcases how easy it is to capture amazing memories with the Reno5 Pro 5G.”
“Life Unscene is an exemplary show that raises the bar of storytelling. We’re excited that our partnership with OPPO has allowed us to push the boundaries on content production to transport our viewers to an unimaginable world of beauty. We at Discovery, believe in bringing factual stories to our audiences that not only enlighten them but leave them with an enriching experience and a better understanding of the world,” said Shaun Nanjappa Chendira - Head of Advertising Sales, South Asia, Discovery.
Watch Life Unscene Premiering 1st May only on Discovery Channel India
Stay tuned to discover the hidden treasures of Kurseong with Anunay Sood
About OPPO Mobiles India Private Limited
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per Canalys February 2021 report, OPPO India witnessed the highest annual growth rate in 2020 among the top 5 players, with annual growth of +23% y-o-y.
About Discovery India
Discovery Communications India, country’s leading real life entertainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 14 channels including Discovery Channel, Discovery HD, Animal Planet, Animal Planet HD, TLC, TLC HD, Investigation Discovery, Investigation Discovery HD, Discovery Science, Discovery Turbo, Discovery Kids, DTamil and sports channels Eurosport and Eurosport HD. The company recently launched India’s first aggregated real-life entertainment streaming app discovery+. Available on Android, iOS and on the desktop / mobile web and Fire TV, the app offers more than 40,000 hours of content, across 40+ genres including Science, Adventure, Food and Lifestyle, in the language of your choice. For more information, please visit corporate.discovery.com.