• Press Release
  • 2021-04-19
  • OPPO A54 launched in India, starting at INR 13,490, powerful specs proclaim “Performance is Power”

    OPPO A54 boasts of 5000mAh long lasting battery, up to 128GB Super ROM and 18W Fast Charge

    New Delhi, 19th April 2021:  OPPO, the leading global smart device brand, today announces the launch of the all new OPPO A54 in India, starting at INR 13,490.  

    OPPO A54 users are on the search for a phone that meets their expectations, and one that can keep up with them, but also hit all the right notes with a beautiful design and high-end performance. A54 keeps up with you all day with a large 5,000mAh battery and 18W Fast Charging, and even enables you to enjoy your daily dose of entertainment with an Octa-Core Processor, ultra-large memory capacity of 128GB ROM, on a large 16.55cm Punch-Hole Display.

    Features OPPO A54
    Mobile Platform Mediatek Helio P35 MT6765
    RAM + ROM 4GB + 64GB /4GB + 12GB /6GB + 128GB
    ID About 8.4mm thin/192g
    Display 16.55cm HD + Punch-hole LCD screen, 1600 X 720 pixels, 269 PPI, 60HZ Refresh Rate, 89.2% Screen to Body Ratio
    Front Camera 16MP
    Rear Camera 13 MP Main Camera, 2 MP Macro Camera, 2MP Bokeh  
    Unlock Face Recognition + Side Fingerprint Unlock
    Cooling Optimal Heat Dissipation
    Battery Life 18W Fast Charge, 5000 mAh Capacity
    Network Dual Channel Acceleration support
    Color OS Color OS 7.2
    Colors Crystal Black, Starry Blue, Moonlight Gold
    OPPO A54 launched in India, starting at INR 13,490, powerful specs proclaim Performance is Power

    A Series is designed for making technology more fun. But more importantly, technology for these users is about enjoying its benefits, which enable them to live a socially active lifestyle. They’re open to embracing the latest technology, yet practical, so they don’t need all the bells and whistles. A54 offers a great mix of a stylish and contemporary design, which empowers the users to truly enjoy their lives, without hassle.

    A Series is designed to enhance or complement our users’ lifestyles and OPPO A54 achieves just this with a phone that manages to balance a high-end performance with contemporary design. Its large 5000mAh battery and 18W Fast Charge makes sure you’re fully powered to get you through your day. With A54, you’ll also have enough storage and memory to make sure that you’ll enjoy your entertainment without the frustrations of an underperforming smartphone,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.

    Performance is Power: Battery & Charging

    To keep you worry-free throughout your day, A54 notably features a long-lasting battery life with 5000mAh of capacity. This will last you up to 2.2 days on a single charge or give you 19.9 hours of YouTube video playback. You can even message friends and family on WhatsApp for 23 hours. A54 has also embedded safety features to charge your phone with a peace of mind for up to 800 times. A54 offers battery overcharge and over-discharge protections; short circuit and overcurrent protection; and a series of charging protection designs to protect users’ charging safety. After a full two days, when you finally need to charge your phone, A54’s 18W Fast Charge gets you right back on your feet to fully charge your phone in only 2 hours and 23 minutes. If you are looking for a quick charge, ten minutes will get you as much as a 13% charge, so you will not miss out on important tasks.

    If for one reason or another, you are nearly out of battery, the Superpower Saving Mode is a life saver. Triggering power saving strategies, A54 will get you as much as 85 minutes of chatting on WhatsApp and 91 minutes of phone calls even on only 5% of battery life. Or even at night, if you have forgotten to charge your phone, A54’s Super Night-time Standby conserves your battery life while you’re asleep so the next morning it’s only reduced by as little as 1.79%.

    For an added degree of safety, Optimized Night Charging intelligently charges A54 by charging it to 80%, before later resuming it to fully charge the phone before you wake up. And to ensure optimal comfort in your hand, Smart Temperature Control uses sensors to detect and lower the temperature of the rear cover of the phone, to reduce the risks of overheating.

    Performance is Power: ROM & Display

    With an ultra-large memory capacity of up to 4GB/6GB RAM and 128GB ROM, A54 will not be a cause for interruption. In fact, you can even expand your storage capacity to 256GB with a Micro SD card. And if that was not all, A54 runs on a Mediatek Helio P35 (MT6765) Octa-Core Processor. But there is more! The HyperBoost feature improves the performance and smoothness of select apps or games by reallocating system resources, depending on how you use your phone. With HyperBoost, you’ll experience less lag, and can multitask more. You’ll also always stay connected with Dual Channel Acceleration support, enabling A54 to swap between a mobile network or Wi-Fi seamlessly and without interruption whether playing a mobile game or streaming a video, and enjoy how A54’s Improved Speaker is noticeably louder. Despite the speed, your phone always stays cool as A54’s Optimal Heat Dissipation uses up to 5 temperature sensors and a large graphite sheet, strategically placed throughout the phone.

    The phone’s performance comes together and can be seen when you turn on A54 and enjoy its HD+ Screen, powered by a LCD display. Not only does A54 offer a flicker-free user experience at low brightness that reduces eye fatigue, but with a Single Punch-Hole Display, the screen is large with an 89.2% screen-to-body ratio and a small aperture. There is even a small bonus, as the ring around the Front Camera lights up for dazzling selfies. As smartphones are designed to be mobile, the screen’s visibility is essential whether indoors or outdoors. This is where features like Sunlight Screen and Moonlight Screen enter the picture to ensure smooth experience in every scenario.

    Performance is Power: Design & Selfie

    A54’s attention to design and great usability is evident in both its exquisite appearance and how it helps you to capture great looking shots. This is evident with the material used for the Rear Cover, which uses metallic material for its 3D panel, but contributes to a stronger and less bendable structure but also a comfortable in-hand feel. As a result, A54 weighs about 192g and is 8.4mm thin. OPPO A54 users will have three unique colors to select from- Crystal Black, Starry Blue and Moonlight Gold.

    The smartphone comes with Face Recognition and Side Fingerprint Unlock technology. Besides, three cameras are laid out in a simple yet premium matrix layout. The lens uses a superposition process through etching and screen printing, while the decorative color uses metal oxide colors that harmoniously blend into the overall colors of the phone. The Rear Cameras itself feature a 13MP Main Camera, 2MP Macro Camera for close range shots, and 2MP Bokeh for brilliant bokeh shots that blur the background and highlight the subject of the photo. In A Series fashion, OPPO doesn’t just leave it to its hardware to capture beautiful shots. To enhance your photography experience, A54 has several amazing features like Backlight HDR, Dazzle Color mode, AI Scene Recognition and Ultra Night Mode. .

    There is also a 16MP Front camera that makes selfies clearer than ever so you can capture each memory of yours. This camera is also supported with features like Bokeh Mode and AI Beautification.

    A54 also supports filming videos including SLO-MO at 720P at 90FPS with the rear camera, and up to 10 video Filters including Original, Gentle, Noon, Subtle and more.

    Performance is Power: Finger-tip Convenience & Premium Quality

    ColorOS 7.2 on A54 introduces Black Screen Mode. You can switch this feature on, which turns your screen black as you’re playing a video to not only conserve your battery life, but also enable you to conveniently use online video apps to stream music. Or you can keep a mobile game running in the background, without draining your battery. One other convenient feature coming to ColorOS 7.2 is Photo Translator, which translates text on photos into the language that users are familiar with.

    Market Availability

    OPPO A54 is available starting 20th April in India and will come in three colors including Crystal Black, Starry Blue and Moonlight Gold. OPPO A54 will launch with 4GB RAM + 64GB ROM retailing for INR 13,490 ; 4GB RAM + 128GB ROM for INR 14,490; and 6GB RAM + 128GB ROM for INR 15,990.

    OPPO A54 will be available for purchase at Flipkart and Mainline Retail Outlets.

    Flipkart

    Customers can avail of a flat Rs 1000 instant discount on HDFC Bank cards and Credit Card EMI transactions, complete mobile protection for Rs 1, up to 70% buy back @ Re. 1, no cost EMI up to 9 months. Apart from these, existing OPPO Customers can also upgrade their OPPO phone and get Rs 1000 additional exchange discount. 

    Mainline Retail Outlets

    5% cashback on HDFC Bank, Standard Chartered, Kotak Mahindra Bank, Bank of Baroda, Federal Bank, 11% instant cashback on Paytm; Zero Down Payment scheme from all leading financers. Apart from all this, there is also the option of No Cost EMI upto 6 months.

    About OPPO Mobiles India Private Limited

    OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per Canalys February 2021 report, OPPO India witnessed the highest annual growth rate in 2020 among the top 5 players, with annual growth of +23% y-o-y.

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