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  • Press Release
  • 2021-02-18
  • Technology for everyone: Imtiaz Ali and OPPO encourages new age video creators

    ●     Packed with industry-first features such as AI Highlight Video, OPPO Reno5 Pro 5G is the perfect companion for new-age video creators

    ●     Directed by Imtiaz Ali ‘Eyes For You’ is a unique short film, shot entirely on OPPO Reno5 Pro 5G

    ●     The videography expert enables clear and bright quality videos in any lighting condition

    OPPO, the leading global smart device brand, has collaborated with, the globally acclaimed Bollywood director Imtiaz Ali for an enthralling short film shot entirely on all-new OPPO Reno5 Pro 5G - the best video camera phone for all new-age video creators. OPPO’s focus on integrity, innovation, and teamwork resonates with the way Imtiaz approaches his work. Equipped with the industry-first AI Highlight Video feature, the smartphone enables stunning videos from dusk to dawn, in all lighting conditions. The film shot on OPPO Reno5 Pro 5G, is an example of the technological innovation done by OPPO in the video creation category to enable a smartphone to be used for shooting.

    With the Reno series, OPPO has focused on moving towards infinite possibilities of pushing ahead and bringing in cutting-edge and innovative technology for its consumers. Imtiaz’s journey as a filmmaker has been in tune with the journey of the Reno series. Like OPPO, he also has been experimenting to bring the best content to his viewers.  The idea of using the OPPO’s videography expert, the OPPO Reno5 Pro 5G to shoot a short film intrigued Imtiaz as this was his first experience of shooting an entire film on a smartphone. Through the film, both OPPO and Imtiaz have tried to inspire the new age video creators to live the Infinite and capture what they can imagine with the OPPO Reno5 Pro 5G.

    The campaign aims to motivate new-age video creators to imagine the infinite possibilities, shoot beyond limits, and be their own storytellers. Shot on a smartphone, it also aims to push the new age creators to go beyond the normal and aim for new horizons with technology that enables them to create superior content on the go.

    OPPO’s videography expert, the Reno5 Pro 5G is an inspiration to all who want to push their limits and create the life they envision. The short film ‘Eyes For You’ echoes the same sentiment through its characters’ journey. With OPPO’s commitment to innovation and Imtiaz’s cinematic proficiency, the campaign is a perfect example of how the right technology is helping people express themselves artistically. Truly, this world is far more beautiful than what the eyes can see!

    Damyant Singh Khanoria, CMO, OPPO India, said- “At OPPO, we strive to introduce best-in-class technologies for consumers. The OPPO Reno5 Pro 5G is a shining example of this. Its exemplary video capabilities, especially the AI Highlight Video feature, have been applauded by creators and consumers globally. Our partnership with Imtiaz Ali showcases the magic that the Reno5 Pro 5G is capable of - ‘Eyes For You’ is shot on the device. This collaboration aims to inspire new-age Creators and give wings to their boundless imagination.”

    Commenting on the collaboration with OPPO, Imtiaz Ali, said: “As a brand, OPPO has been constantly innovating and I think they come up with very interesting and cutting-edge technologies for the consumers. Being a part of this project was very exciting for me! Shooting a film entirely on a smartphone felt challenging and thrilling at the same time. I was stunned by the video capabilities of the OPPO Reno5 Pro 5G. The industry-first ‘AI Highlight Video’ feature helped me to shoot brilliant videos in all lighting conditions, without compromising on the quality of the shots. Even during low light conditions and while shooting in the dark, the smartphone helped in getting bright and crystal-clear videos. I must say this is the perfect device for new-age content creators”.

    He further added, “The Reno5 Pro 5G is a great example of infinite passion with its exemplary features, stellar design, and exceptional videography capabilities. It truly helped me bring the characters I envisioned - to life.  My advice to all new-age video creators is to stay fearless and never shy away from becoming the director of your own life’s story. With the OPPO Reno5 Pro 5G, you can explore the limitless possibilities around you and Live The Infinite.”

    The OPPO Reno5 Pro 5G is a complete package for new-age video creators empowering them to become videography experts. It comes with an industry-first Full Dimension Fusion (FDF) Portrait Video System technology that powers the industry-first AI Highlight Video feature that automatically detects the ambient light in any scene by applying Ultra Night Video and Live HDR Algorithms to provide a superior video experience to the users. It is also the first smartphone in India to be powered by a flagship-level chipset- MediaTek Dimensity 1000+ which offers a 65W SuperVOOC 2.0 Flash Charge, 3D Borderless Screen, industry-first Reno Glow design amongst other power-packed features. Priced at INR 35,990, OPPO Reno5 Pro 5G, with its outstanding features is truly empowering consumers to capture their own life’s story and create infinite memories. Taking it a notch higher, the collaboration aims to inspire all #NewAgeCreators to pursue their dreams without fear.

    Don’t forget to catch Imtiaz Ali’s experience video on OPPO’s social handles, wherein he talks about his hands-on experience while shootingEyes For Youon OPPO Reno5 Pro 5G using the industry first AI highlight video feature.

    About OPPO

    OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

    OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per IDC, OPPO stands at the third position with a record 40.2% Year-over-Year Growth, as of October 2020.



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