OPPO Teams Up with BKKMENU to “Empower Every Moment” with Inspirational After Dark Photography
May 3, 2022, Shenzhen – OPPO teams up with BKKMENU to inspire a night-time photography campaign, which captures luxurious food in sharp, natural colour.
Taking magical moments at night is a challenge for most smartphones. The scene gets lost in grainy dark spots, highlights and washed-out colours. With the new Find X5 Series’ high-tech 4K Ultra Night video and 50MP wide and ultra-wide angle camera, coupled with a billion colour display, there’s no better smartphone to record memorable or aspirational occasions in any light.
Masterchef meets Master Night Photographer
Insatiable. Appetising. Incredible. That’s BKKMENU, the pinnacle of Thailand’s fine dining, where #BKKMENU is a social vignette of luxurious places to eat in The Land of Smiles.
When the COVID-19 pandemic struck, restaurants in Thailand struggled to survive because of falling customer numbers. To help market its menus and keep staff in their jobs, OPPO cooperated with BKKMENU to equip 10 top restaurants with a Find X5 Pro so they could take attractive photos and videos of food at night.
Diners were also invited to use a Find X5 Pro and share the results of their personal food experience with hashtags #savethenight and #empowereverymoment. This seemingly small act had a huge effect and not only kept customers coming back, but ensured people had a fun, memorable experience during tough times.
True to life food photography is tough. OPPO believes in a better future, one where technology aids interactivity, and helps everyone live a better life.
Find X5 Pro is the perfect smartphone to photograph or film delicious dishes in low light settings, scenes where photography and cooking are united through inspiration. Thanks to OPPO’s MariSilicon X NPU and 4K Ultra Night video function, Chef’s finest creations ignite taste buds and live in memories for more than one night.
“OPPO has always championed enabling social interactions with its innovations,” added William Liu, President of Global Marketing at OPPO. “It was our pleasure to equip Find X5 Pro to BKKMENU’s top Thai restaurants. Find X5’s features produced beautiful images of its food and drink, while customers enjoyed a multi-sensory experience after lockdown.”
“Low light conditions, especially at night, are a major challenge for any photographer, and capturing that moment with a mobile phone is nearly impossible,” says Potchapon Wattanagul, Photography Specialist at BKKMENU ,“But, amazingly, the OPPO Find X5 Pro does it supremely well, so it has become an important tool for our team, who love the professional photographer-grade features, which bring our menus to life after dark.”
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 50 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
BKKMENU is a well-known food and lifestyle-based digital media publisher in Thailand. BKKMENU was founded in 2000 with the goal of presenting Bangkok's premium food and dining venue suggestions in the best possible light, from content selection to gorgeous images that reflect the restaurants and offer them the best digital profile possible through BKKMENU's media platforms.