The Powerful OPPO Find X5 Series Hits Aussie Shores
OPPO Strengthens Presence in High-end Market with New Find X5 Series
31 March 2022 – At an exclusive launch event in Sydney tonight, OPPO Australia unveiled its much-anticipated OPPO Find X5 Series, alongside local pricing and availability details. The latest family of flagship smartphones marks another decisive step into the high-end market for OPPO and is the first smartphone series to be powered by OPPO’s MariSilicon X imaging NPU and other industry-leading features.
The flagship series comprises three powerful and premium devices including the hero handset, the OPPO Find X5 Pro, retailing at $1,799. The Pro boasts 4K Ultra Night VIdeo Powered by MariSillicon X, dual flagship 50MP IMX766 camera system, Hasselblad Camera for Mobile software, 80W SUPERVOOC Flash-charging technology and 50W AIRVOOC wireless charging.
Next in the series is the OPPO Find X5, $1,399, which also includes the outstanding dual IMX766 camera system, powered by MariSilicon X imaging NPU, a 6.5” 120Hz billion-colour display, support for 80W SUPERVOOC charging, 30W AIRVOOC wireless charging and more.
Completing the line up is the Find X5 Lite, coming in at an affordable $799. With the Find X5 Lite, users can express their authentic selves through professional portraits thanks to its outstanding camera configuration and AI-enhanced imaging features. Under the hood, the Find X5 Lite holds a 64MP main camera, 8MP Ultra Wide-Angle Camera, 2MP Macro Camera, 4500mAh battery, with 65W SUPERVOOC Flash-charging and Hyperboost Empowered gaming.
“With our latest flagship series, we are breaking new ground in advanced technologies and human-centric user experience. The Find X5 Series continues to propel OPPO forward into the high-end market, with its futuristic design, technological innovations and premium International Warranty Service, every aspect of the Find X5 Series has been tailored to deliver the best possible user experience. All the while, sticking to OPPO’s mission of making premium accessible,” said OPPO Australia’s Managing Director, Michael Tran.
Continued Focus on Sustainability
The Australian Find X5 Series launch was held at Sydney’s Taronga Zoo, to mark the commencement of a new annual partnership between the smart device leader and the Taronga Conservation Society, as OPPO continues to put sustainability goals at the forefront of its entire product lifecycle.
To begin the corporate sponsorship, OPPO and Taronga are working together to actively reduce the number of smartphones that end up in landfill through a new device donation program to collect, recycle and refurbish unwanted phones, tablets and accessories.
“At OPPO, we are committed to exercising our corporate social responsibility to address both local and global environmental challenges to proactively make a positive change.
“Every year millions of smartphones are discarded and end up in landfill. The environmental impact is unfathomable, but every little bit we can do will help to minimise that impact. So we’re encouraging everyone to actively donate their old, unwanted phones, so they can be properly recycled and diverted from landfill that will create unnecessary waste. We see the partnership as an opportunity to reduce our carbon footprint and amplify the sustainability efforts of Taronga Conservation Society dedicated to preserving our nature,” added Tran.
“We are thrilled to have OPPO Australia on board as a new Corporate Partner providing valuable support to Taronga Conservation Society Australia. We look forward to amplifying mobile phone recycling through the partnership,” said Leila Davis, Divisional Director, MCF at Taronga Conservation Society Australia.
The partnership is the latest sustainability announcement from OPPO, as earlier in the year the brand announced its commitment to building a global supply chain that is safe, accountable and sustainable. A few of the other sustainability focused initiatives detailed this year from OPPO include:
● Plastic usage in packaging material has been reduced by up to 95% in 2021 compared to 2019, and about 45% of the packaging material comes from recycled fiber.
● To increase product durability, OPPO has introduced the self-developed Battery Health Engine to increase the lifespan of its batteries. With this innovative technology, the battery capacity is able to be maintained at as high as 80% after up to 1600 charging-discharging cycles, doubling industry standard.
● Establishing service and repair centres across major cities in Australia, allowing customers to return outdated models for OPPO to recycle and reuse. Alongside regularly donating older models to charities and partners.