• Press Release
  • 2020-11-19
  • Colour Your World: OPPO Unveils Full-Path Color Management System

    Colour Your World: 
    OPPO Unveils Full-Path Color Management System 

    19th November 2020 - OPPO has unveiled the first Android Color Management System capable of supporting full DCI-P3 wide gamut and 10-bit colour depth from capture to storage and display. The new technology, called Full-Path Color Management System delivers an outstanding viewing experience with its authentic and accurate colour reproduction. It will be introduced to OPPO smartphones next year.

    The new Full-Path Color Management System is the next step for OPPO in its commitment to creating the ultimate visual experience for users. OPPO Australia Managing Director Michael Tran, believes the new Full-Path Color Management System will set new standards for the industry.

    “With the new Full-Path Color Management System that supports 10bit image capture and HEIF formats, OPPO can continue to provide users with a quality visual experience, providing rich, realistic colours. Following the stellar colour performance of the Find X2 Pro, we wanted to go even further in 2021 and push the boundaries of what’s possible,” said Tran. 

    “Colour is such an integral part of the smartphone user experience. Whether shooting snaps on holiday, streaming movies or playing games, a high quality visual experience will continue to be important. At OPPO we’re all about the user and moreso, inspiring our users to be creative, and this latest development is another example of our commitment to that.”

    Expand the Boundaries of Visual Representation - DCI-P3, 10-bit HEIF Images Supported 

    OPPO’s R&D engineers have listened to future trends pointing towards colour gamut and high colour depth and have focused on colour reproduction, by improving the underlying system hardware. This system is an end-to-end solution, covering all the steps from image acquisition, to computation, encoding, storage, decoding, and final display. It also supports HEIF imagery with 10bit high colour depth and the P3 wide colour gamut.  

    The Full-Path Color Management System has adopted a higher specification algorithm and hardware to record colour when capturing. OPPO’s R&D engineering promoted almost 20 algorithms in the areas such as distortion correction, multi-frame noise reduction and perceptual extreme super-resolution. OPPO will be the first to support image sensors featuring Digital Overlap (DOL) HDR mode. In the DOL-HDR technology, it synthesises different exposure conditions into an image. The result being, vibrant colours are captured even when pictures are taken against bright light. 

    OPPO’s screen calibration procedure enables a professional, digital film-grade colour accuracy at around 0.4 JNCD, thereby delivering a consistently accurate display on the screen. On the other hand, OPPO’s proprietary algorithm guarantees colour gamut compatibility by adjusting the DCI-P3 with the D65 white point at the center of the colour space. 

    Compared to a depth of 8-bits, the 10-bit colour tones down the artificial visual features brought about by gaps in colour. It also further improves colour gradient to enhance the quality of visual content during creation and post-editing. Meanwhile, with a size of around 50% of a JPEG, the new and powerful HEIF format fully supports a wide variety of multimedia, such as static images, Exif, depth information, and dynamic videos, giving users more creative freedom and is compatible with ultra-high colour depth.

    Colour Your World - Personalised Colour Settings for your Smartphone

    OPPO’s Full-Path Color Management System is a fundamental function at the system level and aims to address challenges facing smartphone users with colour weakness.  Taking into account visual health, OPPO first sought to achieve a uniform standard with every screen showing colours in the same way to ensure accuracy and fidelity; now, we go deeper to seek to meet user needs with customisation. 

    To achieve this, OPPO is working with Zhejiang University to find the optimal solution for colour correction by sampling potential users with a colour vision test. Users will be able to create their own unique and personalised display by choosing colours from the smartphone’s palette as well as calibrating the system. Through this accurate and individualised Color Management System, OPPO aims to offer users an intuitive way to experience the world and capture life at its more colourful.

    For more information of OPPO’s Full-Path Color Management System and INNO DAY 2020 please visit: https://events.oppo.com/en/innoday2020/  

    -ENDS- 

    Please find attached full media kit HERE. 

    For more information please contact:
    Amy Biddlecombe
    amy@campaignlab.com.au 
    Mobile: 0423955664