Smartphone Statistics 2019 (Australia & Global)

2019-07-22

In today’s tech driven world, it is hard to imagine life without smartphones as they have become a part of our everyday lives since their introduction over a decade ago. They are our alarms, our reminders, our cameras, our notes and our way to communicate.


Smartphones have become an integral part of our lives and to prove it, here are 62 quotable smartphone trends and statistics to help you dominate trivia night (or complete your homework assignment).


Smartphone Ownership Statistics


More than one-third of the world’s population (35.13%) have smartphones worldwide. This is approximately half of all mobile device owners in the world (source: bankmycell).


From 2017 to 2018, the percentage of people who owned a smartphone increased from 88 percent to 89 percent. This small increase can be attributed to overall market saturation (source: Deloitte).


Almost a third of Australians have a prepaid mobile phone and this is on an upward trend (source: Roy Morgan).


In Australia, 9 in every 10 people own a smartphone (source: Deloitte).


Bangladesh has the least smartphone penetration (5.40%) while United Arab Emirates has the highest rate of smartphone penetration (82.20%). Sweden, Switzerland and South Korea are the next countries with the highest smartphone penetration (source: bankmycell).


Australia has a smartphone penetration of 69.30% (source: bankmycell).


In terms of raw smartphone users, China has 775,028,000 smartphone users making it the nation with the most number of smartphone users (source: bankmycell).


India has the second highest number of smartphone users with 386,934,000 users, followed then by United States with 235,156,000 users. (source: bankmycell).


How & Why We Use Smartphones


By 2023, 90 percent of the global population will own a smartphone (source: Deloitte).


Half of smartphone owners report that the first thing they do upon waking up is to check their device for notifications (The Manifest).


From 2017 to 2018, the monthly time spent on smartphones increased by 12 percent, from 45.5 hours to 51 hours. This is expected to continue to grow in 2019 (source: Nielsen).


Three out of four people admit to taking their phones into the bathroom (source: Bankmycell).


Individuals use their smartphones for over 4 hours per day (source: The Manifest).


1 in ten smartphones users always seek out public WiFi (source: Teslyte).


One-third of smartphone users never connect to public WiFi (source: Teslyte).


44 percent of people upload videos and photos to social media via their smartphone (source: Teslyte).


41 percent of people stream music on the smartphone (source: Teslyte).


35 percent of people stream videos on their smartphone (source: Teslyte).


17 percent of people stream live sports on their smartphone (source: Teslyte).


16 percent of people live streamed their experiences via their smartphone (source: Teslyte).


When shopping in-store, 82 percent of consumers admit to using their smartphones to help with their decision-making (Omnicore).


35 percent of individuals use their smartphones for online banking (source: Microsoft).


More than 40 percent of financial transactions are performed on a smartphone. This trend is projected to continue to increase as cashless payment becomes more accepted (source: Google).


43 percent of Australians regularly surpass their data plan quota (source: Deloitte).


15 million (out of 17.4 million) Australians prefer to access online content daily via their smartphone compared to a desktop or tablet (source: Nielsen).


70 percent of individuals reported that they use a smartphone for work (source: Deloitte).


More than half of all public videos are consumed on a smartphone (source: Ooyala).


One in 4 tether to their smartphones on a weekly basis due to lack of cellular connectivity on other devices (source: Teslyte).


The most common reasons for tethering are: browsing the internet, social media, downloading files, and uploading files with most users needing to do so at home, or whilst on-the-go (source: Teslyte).


How We Use Apps In 2019


49 percent of people open an app more than 10 times a day.


Gaming apps dominate Apple App Store downloads, accounting for 24.86 percent of all downloads. Business, education and lifestyle genres account for 26.59 percent of all iOS app downloads (source: buildfire).


Mobile apps are expected to generate USD $189 billion in revenue by 2020 (source: Statista).


There were more than 205 billion app downloads in 2018, a 15 percent increase from the year prior (source: buildfire).


More than three-quarters of app downloads are opened once and never again (source: Fortune).


5G Is Here But Do Consumers Want It?


3 in 5 of those planning to purchase a smartphone before the end of 2020 see 5G as a must-have feature (source: Teslyte).


More than 15 million 5G smartphones are projected to be in use by 2023, representing an exponential increase from 1.1 million in June 2020 (source: Teslyte).


28 percent of consumers planning to purchase a smartphone will wait for 5G (source: Teslyte).


1 in 5 expect a new 5G smartphone to cost more than AUD $1,500 in 2019 (source: Teslyte).


However, only 3 percent are willing to pay more than AUD $1,500 for a 5G smartphone (source: Teslyte).


Less than half (43%) of consumers are willing to pay the same price for a new 5G handset as their current phone (source: Teslyte).


Features We Want And What We’re Willing To Pay For Them


AUD $651 was the average outright purchase price for a smartphone in 2018; a 13 percent increase from 2017 (source: Teslyte).


95 percent of individuals consider long battery life as their top priority with 93% of individuals prioritising ease of use second (source: Morning Consult).


Camera quality is the fifth most important aspect to smartphone users (source: Morning Consult).


The least important smartphone features as rated by consumers are parental controls, facial recognition, and augmented reality and virtual reality capabilities (source: Morning Consult).


Smartphone Gaming Statistics


Mobile gaming market is worth AUD $1.1B in 2018; an 11 percent increase from 2017 figures (source: Teslyte).


Two-thirds of gamers do so on proprietary gaming consoles (e.g., Playstation, XBOX) while 46 percent of gamers do so on their smartphones. 69 percent OPPO users game on their devices (source: Teslyte).


Of those who play games on their smartphones, 55 percent play online mobile games (source: Teslyte).


Amongst smartphone gamers, 30 percent play up to 3 hours per day (source: Teslyte).


Unstable connections and long waiting times for game-related downloads were the top-rated Internet issues impacting smartphone gaming experience (source: Teslyte).


Half of casual and hardcore smartphone gamers are interested in gaming optimised smartphones (source: Teslyte).



Miscellaneous Trivia


52 percent of smartphone owners do not passcode protect their devices (source: Kapersky Lab).


Video streaming apps such as Stan, YouTube and Netflix use 570 megabytes per hour at their lowest quality settings (source: WhistleOut).


Social media apps such as Facebook, Instagram and Snapchat can consume anywhere between 160 megabytes to 720 megabytes of data (source: WhistleOut).


The smartphone with the greatest screen-to-body ratio is the Huawei P30 Pro, coming in at 88.5 percent packed into a 6.47-inch display with an aspect ratio of 19.5:9 (source: digitaltrends).


A smartphone with an 18:9 aspect ratio gives users a taller screen with slimmer bezels. This means that a phone with 5.5-inch 18:9 screen is the same overall size as a 5-inch sized phone (source: The Economic Times).


The first ever smartphone debuted in 1992. It was created by IBM and was called the Simon Personal Communicator. It featured a monochrome LCD touchscreen measuring 4.5-inches by 1.4-inches. IBM sold 50,000 units of the Simon Personal Communicator (source: Business Insider).


Two-thirds of consumers will not repair a damaged phone if it still worked, while 59 percent will upgrade their device rather than fix an old one (source: Market Watch).


Two in three smartphone owners damaged their phones in 2017, with cracked screens being the most common form of damage (source: Market Watch).


The average smartphone screen size is 5.5-inches which is 0.8-inches bigger than that of smartphones sold in 2015, with many flagship models exceeding 6-inches (source: NPD).


Since 2007, smartphone screen sizes and the average screen-to-bezel ratio has been on an upward trend (source: Android Police). The OPPO Reno 5G and Reno 10X Zoom has a screen-to-body ratio of 93.1%. This is significantly greater than competitor screen-to-body ratios (source: Digital Trends).


The globlal average for DRAM in smartphones is around 2.4 GB of all phones sold in December 2016 (source: Counterpoint).


OPPO leads the pack with more than 3GB average RAM across all the phones sold in Q4 2016 (source: Counterpoint).