OPPO and UEFA partner to celebrate football through “Inspiration Ahead”
OPPO has agreed to a two-year, multi-competition partnership with UEFA
19 July 2022, SINGAPORE – OPPO has announced a two-year, multi-competition partnership with the Union of European Football Associations (UEFA) across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons.
OPPO will work closely with UEFA to spotlight the inspirational moments on and off the pitch, and to help fans witness, hear and share them for the 2022-23 and 2023-24 seasons.
The UEFA Champions League’s positioning of “the best of the best” aligns with OPPO’s own brand proposition of “Inspiration Ahead” which embodies the brand’s determination in striving for greatness. OPPO will work with UEFA to showcase inspirational moments of the UEFA Champions League to football fans around the world.
William Liu, President of Global Marketing of OPPO, said, “We are excited to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions. At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity makes this a perfect partnership.”
UEFA’s Marketing Director, Guy-Laurent Epstein, added, “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”
OPPO has agreed a two-year, multi-competition partnership with UEFA
As part of the partnership, OPPO will enjoy high visibility, appearing on broadcast backdrops, in stadia with extensive perimeter advertising, and the UEFA Champions League’s website and social media platforms. OPPO will also offer football fans the unique opportunity to go pitch-side throughout the UEFA Champions League season and capture key moments with OPPO smartphones. The Inspiration Moments captured during the matches will be shared in an OPPO Gallery on the UEFA Champions League website and OPPO UEFA Champions League landing page.
The partnership will also feature leading OPPO devices such as its Find and Reno mobile series, with the cutting-edge imaging NPU MariSilicon X, along with new and upcoming OPPO IoT products such as OPPO headphones and an OPPO smartwatch. These products will help to inspire football fans around the world as they enjoy a whole new way of experiencing the UEFA Champions League.
This latest sponsorship expands upon OPPO’s existing sporting partnerships and ambitions to inspire and engage consumers through sports. OPPO is in its fourth year of partnering with Wimbledon and Roland-Garros and is a global partner of the International Cricket Council (ICC). Through its partnerships with different international sports tournaments, OPPO hopes to show its respect to the users in different regions and cultures and serve the needs of global users.