OPPO Announces Strategic Partnership in Mobile Imaging with Hasselblad

16 February 2022, SINGAPORE — Global technology brand OPPO has announced a three-year partnership with legendary camera manufacturer, Hasselblad, to co-develop industry-leading camera technologies for OPPO’s flagship Find series. The two brands will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile.

Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to maximise efficiency and improve user experience. With the imaging advancements made through the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands.

“Following the collaborative success of OnePlus and Hasselblad in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,” says Pete Lau, Chief Product Officer. “Camera colour performance has always been a key focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.”

Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience. Following the launch of OPPO's first self-developed imaging NPU MariSilicon X, OPPO is further committed to creating a world-class photography experience through its cooperation with Hasselblad.

OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colours and a more refined imaging experience. Leveraging Natural Colour Calibration with Hasselblad, OPPO is also looking to bring the most natural skin tone possible to its portrait photography.

Starting with the software improvements for natural colour tuning, the three-year partnership will further enhance the colour calibration solution and target to establish the new benchmark for smartphone camera colour performance. This will look to deliver a consistent natural colour performance for OPPO mobile phones to cover all scenarios and across the entire camera system.

The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series in 2022.