OPPO Singapore marks launch of new “#ClearlyTheBestYou” Campaign with musical partnership
The #ClearlyTheBestYou campaign sees OPPO unveil its latest offerings - OPPO Reno4 Pro smartphone, the OPPO Enco W51 True Wireless Headphones and the OPPO Watch
4 August, 2020, SINGAPORE – Leading global smart device provider OPPO, today announced the launch of the OPPO Reno4 Pro, with a new campaign “#ClearlyTheBestYou” to empower young musicians in Singapore and motivate these individuals to become the best that they can be.
For the first-time ever, the brand is collaborating with local Mediacorp artiste, JJ Neo (@jjneo_) who produced and sang the aptly-named soundtrack, “Clearly The Best You”, that seeks to inject hope into the lives of Singaporeans as they navigate the “new normal.” The soundtrack was revealed through a music video shot entirely on the OPPO Reno4 Pro, showcasing the best of Singapore through the eyes of JJ Neo herself.
Supporting creatives has been OPPO’s long-term commitment. Its global Renovators competition that calls for art and design proposals from youths internationally, recently entered its second season in May this year. Here in Singapore, the #BeAstorygrapher short film competition was introduced last year alongside the launch of the OPPO Reno2, encouraging aspiring young filmmakers to create a short film that represents their perspective of Singapore. Underlying this long-standing commitment is the brand’s signature OPPO Maker initiative, that has received positive feedback from Singaporeans, motivating OPPO to develop a new focus on young musicians for the “#ClearlyTheBestYou” campaign.
JJ Neo shared, “As a local artiste, I’m extremely excited that brands like OPPO are working to empower local musicians. Through my partnership with the brand and ‘Clearly The Best You’, I hope our local musicians can feel encouraged to continue to put their work out there. There is nothing more I’d love than to witness and be part of the growth of the local music scene.”
#ClearlyTheBestYou Livestream Series
As part of the campaign, Singaporeans can look forward to a series of monthly livestream sessions by local artistes in an Instagram takeover, from September to December this year. Together with JJ Neo who will be kicking off the series, these local artistes are set to serenade Singaporeans from the comfort of their own homes.
According to Mr Dylan Yu, Marketing Director, OPPO Singapore, “Our OPPO Reno series, is afterall, the epitome of our creative vision, and this is why we’re always looking for ways to provide a platform for local talents in all fields to continue to shine. Through our partnership with JJ Neo, we want other young musicians in the country to be inspired to follow in their footsteps and achieve the best versions of who they are as singers.”
Introducing the OPPO Enco W51 True Wireless Headphones and OPPO Watch
True to their commitment to providing users with state-of-the-art experiences through devices such as the OPPO Reno4 Pro, OPPO also announced today the launch of their new OPPO Enco W51 True Wireless Headphones and OPPO Watch.
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OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno Series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.