Roland-Garros and OPPO proudly announce their extended premium partnership for 2022 and 2023 tournaments
OPPO as Roland-Garros' premium partner
18 April 2022, Singapore – Global leading technology company, OPPO, and The French Tennis Federation (FFT) announced the renewal of their partnership agreement for the next two editions of the tournament (2022 and 2023). OPPO has been a Premium Partner of Roland-Garros since 2019.
The collaboration between the Parisian Grand Slam and OPPO is centred around innovation and technology. Roland-Garros and OPPO share the same values and aim to constantly reinvent themselves in order to offer an optimal user experience.
“The FFT is delighted to renew this agreement with OPPO, a loyal partner with whom we share a desire for innovation. This collaboration with an international brand reinforces our strategy to increase Roland-Garros’s influence worldwide,” said Gilles Moretton, President of the FFT.
OPPO had recently launched a new brand proposition, “Inspiration Ahead”, which affirms this ambition and ties in with the Roland-Garros tournament’s new signature, “Move the lines, with style”. “Inspiration Ahead” is all about exhibiting confidence and poise, encouraging resolve and grace even in times of turmoil or stagnation.
On the collaboration, William Liu, OPPO's President of Global Marketing said, “Sporting partnerships are fantastically fitting for OPPO given its inspirational spirit, to convey OPPO’s technology innovation experience with our global users.” “As the 4th consecutive year premium partner, OPPO hopes to showcase its unique imaging technology, while inspiring tennis fans to remain confident and strong in the face of adversity,” he added.
For the 2022 tournament that is set from 16th May to 5th June, OPPO will capitalise on the extensive visibility on the stadium’s show courts, to roll out the “RG x OPPO Photo Gallery”, a digital exhibition of photos taken exclusively with OPPO‘s newest flagship device, the Find X5 Pro, that unlocks immense potential of unique imaging capabilities. These photos will also be displayed at the Roland-Garros tournament stadium for spectators to appreciate.
This year will once again also see OPPO collaborate to produce the “Shot of the Day”, a video of every day’s best shot and rally, which will be amplified across the tournament’s various digital platforms.