OPPO Announces Partnership with Riot Games for the 2021 League of Legends World Championship
Singapore, 7 October 2021 – Global tech brand OPPO has announced its partnership with Riot Games to sponsor the League of Legends World Championship 2021 (S11). The partnership was part of the company’s multi-year deal signed with Riot Games since 2019, that will help OPPO further enhance its brand awareness among global esports players.
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This year, OPPO will present the Most Valuable Player (MVP) awards to pro players who dominate the battlegrounds with outstanding performance in the finals. OPPO will also bring gaming highlights, as well as interviews of the pro players and the teams, to bring the inside scoop of the final game to the audience.
“It’s our pleasure to continue the partnership with Riot Games this year. League of Legends provides OPPO with a platform that allows more gamers around the world to get to know our brand better. More importantly, the unyielding spirit of the pro players is akin to OPPO’s relentless strive for innovation when it comes to products and technology. We are constantly focused on delivering nothing short of excellence and creating unique experiences for our users.” said William Liu, Vice President and President of Global Marketing at OPPO.
“Based on the successful partnership last year, we are thrilled to have OPPO sponsor the League of Legends World Championship 2021. As the first global smartphone partner for the game, OPPO has become one of the most impressive tech brands among global esports players. We look forward to seeing what OPPO will bring to the audience in the finals.” said John Needham, Global Head of Esports at Riot Games.
This year’s finals is themed “Make/Break”, which represents the courage and spirit to break the impossible and create new possibilities. Following this pursuit in making the OPPO Find X series, Find X3 Pro not only allows people to shoot and store the world in 10-bit colour but also boasts a screen display with over a billion colours. In addition, Find X3 Pro is equipped with in-house Colour Vision Enhancement as part of ColorOS 11.2, which helps with potential screen calibration and optimally colour-corrected for people who suffer from colour vision deficiency. The outstanding colour capability and accessibility design on the Find X3 Pro is unprecedented. It goes without saying that OPPO has broken the boundaries of colours on the smartphone and created new possibilities.
As a consumer-centred brand, OPPO understands what mobile gamers need, hence, providing them an unhindered gaming experience with Gaming Mode in ColorOS. When players toggle to Gaming Mode, the games that they are playing will no longer be disturbed by notifications, messages, and calls. Therefore, players can experience an uninterrupted immersive gaming experience.
OPPO hopes to become more engaged with the global esports community. We believe that the spirit of the pro players in the finals will motivate viewers to make their wildest dreams come true.
The League of Legends World Championship 2021 (S11) will invite elite teams from 11 countries and regions to the most high-stakes tournament ever. It kicked off on 5th October and end with the finals on 6th November in Engjavegur 8, 104 Reykjavik, Iceland.