OPPO Singapore explores the boundless facets of self-expression with brand ambassador Lawrence Wong
10 January 2022, Singapore - Leading global smart device company, OPPO, today named Lawrence Wong (@ohohlawrence) – one of the most influential stars in Chinese Showbiz today – as the celebrity brand ambassador of its latest Reno7 Series. Renowned for his multi-faceted talents across acting and singing, Lawrence Wong is the perfect muse for the brand to encourage Reno users in Singapore in uncovering the unlimited versions of themselves, and embracing their ‘Unlimited Me, in Portrait’.
“People of today lead fascinating, animated, and varied personas in their day-to-day lives, and we see the beauty in capturing moments like these,” said Dylan Yu, Marketing Director, OPPO Singapore. “As with our latest Reno7 Series, smartphone cameras have progressed past the static snapshot of the past. Our hope for this campaign is to empower individuals with the tool and courage for them to be unafraid at exploring different sides of themselves – in the spontaneity of every moment,” he added.
Beyond encouraging the discovery of unlimited versions of individuals, the partnership with Wong will also showcase the Reno7 series’ groundbreaking Flagship Portrait Camera system, which features a 50MP main camera powered by a flagship IMX766 sensor, an 8MP ultra wide-angle camera, a 2MP macro camera, and a dedicated colour temperature sensor on the rear of the device. Notably, the system also comprises of a 32MP front camera that is powered by a next-generation flagship RGBW sensor — the IMX709. Co-developed by OPPO and Sony, the new IMX709 sensor will make its world debut on the Reno7 Pro 5G.
Unlimited Lawrence, in Portrait
The opening act of the inaugural partnership will see OPPO introduce an intimate dive into Wong’s #UnlimitedMeInPortrait story in a video campaign, through the lens of the Reno7 Series. This builds on the longstanding legacy of the Reno Series to empower individuals through the unlimited possibilities in photo and video at the touch of a button.
Wong’s successful, yet varied roles that have coloured film and television, as well as his roots in Singapore, invoke courage and creativity in self-expression that resonates with local users. Tapping on him as the brand ambassador of choice, the brand looks to kick off conversation more widely among local OPPO users explores the boundless facets of self-expression with the hashtag #UnlimitedMeInPortrait.
“As an actor, I have to be able to embody and bring to life various characters. In some ways, the preparation that I make for certain roles has allowed me to explore diverse and unlimited sides to myself and has made me unafraid to show off these different sides,” said Wong. “It’s an honour to be able to work with OPPO to showcase the portrait image performance of the new Reno7 Series’. For someone who spends a lot of time in front of the camera, whether it is for acting or any other work, I find the Reno7 Series’ Flagship Portrait Camera system very impressive and I am excited for users in Singapore to experience the power of portraits with the new phone,” he added.
View ‘Unlimited Lawrence, in Portrait’, the unlimited exploration into the identity of Lawrence Wong through the power of photography, in the video campaign that will go live on 10 January at OPPO Singapore Youtube.
Big Picture: Igniting lost connections through ‘Reunion Dinner’
Closer to home, the collaboration will also include an upcoming, OPPO-sponsored Chinese New Year-themed movie which Lawrence will be starring in. The movie, ‘Reunion Dinner’, is slated for the big screen on 20 January. ‘Reunion Dinner’ is presented by Clover Films and iQIYI, in association with King Kong Media Production and Mediacorp.
In line with the premiere of the local festive movie, OPPO aims to showcase how OPPO phone’s excellent features will help people reunite with loved ones and rebuild lost connections in the pandemic era, as well as rediscover the #UnlimitedMeInPortrait versions of themselves in the preparation for and during Chinese New Year.
Harness the unlimited versions of yourself with the OPPO Reno7 Pro 5G
The Reno7 Pro 5G will arrive in Singapore from 15 January onwards at a retail price of S$999 at OPPO Concept Stores, OPPO’s Shopee and Lazada Flagship Stores, M1, Singtel and StarHub as well as all authorised retailers. Packed with creative tools such as Focus Tracking, Dual-View Video, Flash Snapshot, the Reno7 Pro 5G will help users capture precious moments through professional-level images and videos that best showcases their ‘Unlimited Me, in Portrait’. Its impressive imaging features including the AI Highlight Video, Bokeh Flare Portrait Video, and Portrait Mode will also allow users to unleash their professional portrait photography and videography skills and create original, realistic portrait photos and videos.
From 15 January till 4 March, users can purchase the Reno7 Pro 5G at a promotional price of S$919 (U.P S$999) at OPPO Concept Stores, and OPPO’s Shopee and Lazada Flagship Stores, will come with a pair of OPPO Enco Air earphones and a pair of movie tickets for ‘Reunion Dinner’, while stocks last.
At OPPO Concept Stores, and OPPO’s Shopee and Lazada flagship stores, the OPPO Watch Free can also be purchased at a discounted price of S$99 (U.P S$129) alongside the OPPO Reno7 Pro during this period.