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  • Press Release
  • 2022-06-10
  • OPPO Partners Getty Images for the ‘Reinterpret Your Moment’ campaign

    10 June 2022, Singapore – Leading global smart device brand OPPO has announced a partnership with Getty Images for the Reinterpret Your Moment campaign.

    OPPO will provide its latest flagship Find X5 Pro to 20 Getty Images photographers, who will use the phone’s industry-leading image capabilities to create images that highlight their unique perspectives on five themes.

    As the world’s foremost visual experts, Getty Images will also use their expertise in image curation to include images from the campaign in their global online library found on GettyImages.com.

    The campaigns will also see Getty Images provide creative insights across five photography themes and challenge Find X5 Pro users to interpret them through their own creative photography.

    The five themes are:
        ●     Repicture Fatherhood
        ●     Reinterpret the World of Work
        ●     Age is Just a Number
        ●     Repicture Women
        ●     The New Milestones of Success

    “As the benchmark in visual content creation and curation, and a name synonymous with quality photography, Getty Images has inspired millions of creatives worldwide,” said William Liu, Vice President and President of Global Marketing at OPPO. “OPPO has always championed the idea of enabling users to interpret their world through the lens of their smartphones. With its legendary imaging experience, we believe the Find X5 Pro will empower even more people to uncover their inspiration through photography.”

    “We are excited about our partnership with OPPO. At Getty Images we have spent over a decade working to break down stereotypes and create a more authentic visual view of concepts such as gender, LGBTQ, religion, race, mental illness and disability across media, advertising, and social media. Just as visuals have the power to shape ideas, we believe they have the power to move the world – elevating diverse narratives that can alter perceptions, evoke empathy and build community. The Reinterpret Your Moment campaign with OPPO centers on our exclusive photographers creating authentic views of fatherhood, our new world of work, age, women and the new milestones of success that look to challenge stereotypes and also reflect what consumers want to see.” added Kate Rourke, Head of Creative Insights, APAC.

    Earlier this year, OPPO introduced its cutting-edge Find X5 Pro flagship smartphone featuring advanced imaging capabilities. Powered by OPPO’s first self-developed NPU — MariSilicon X — and a revolutionary Five-axis OIS system combined with proprietary algorithms, the Find X5 Pro enables users to capture extraordinary images and express their inspirations to the fullest, regardless of the situation.

    With rising consumer demand for top-quality photo and video features on smartphones, OPPO has invested heavily in developing fundamental imaging technology to deliver advanced imaging experiences on its device. As OPPO’s high-end flagship series, the Find X series represents the pinnacle of OPPO’s pursuit of helping users unlock their creative inspiration through professional photography features.

    About Getty Images
    Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images,iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 450,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news,sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions images dating back to the beginning of photography.

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