OPPO Tops China and Ranks Fourth in Global Smartphone Shipments for H1 2023: Canalys Report
1 August 2023, SINGAPORE – Boosted by the strong performance of its Find N2 series and Find X6 series flagship smartphones, OPPO ranks fourth globally in global smartphone shipments for H1 2023, and first in the Chinese smartphone market during the same period.
According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1 2023, accounting for 51.9 million shipments, and 18% share of the China smartphone market. This makes it the best-selling brand in China during the first half of the year.
OPPO’s performance has been driven in part by the success of foldable smartphones, which have entered a period of rapid growth this year and continue to show significant upside potential. Counterpoint Research estimates that global shipments of foldable smartphones are expected to grow at a 114% compound annual growth rate from 2019 to 2025, increasing four-fold between 2022 and 2025 to reach 55 million units. Chinese Original Equipment Manufacturers (OEMs), including OPPO, have been quick to embrace the foldable market, contributing to China's emergence as the global leader with a 26% share of the market in 2022.
New data from Canalys also shows that OPPO held a dominant 31% share of the foldable market in China during Q1 2023, making it the leader in the growing segment. At the product level, the OPPO Find N2 Flip outperformed all other foldable products to make up 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. As the first vertical flip phone to introduce a larger cover screen, the Find N2 Flip is crafted for practicality and enjoyment for daily use, featuring a less-visible crease, a powerful battery, and an intuitive UI design alongside other industry-leading innovations. These innovations and the commercial success of the Find N2 Flip have also helped OPPO to outperform the global foldable market this year, where its market share has increased from 5% in Q1 2022 to 13% in Q1 2023, according to Canalys.
OPPO remains committed to driving the growth of the foldable smartphone market and enhancing the user experience through its continued focus on technical innovation. In Asia Pacific, especially Singapore, OPPO has shown strong confidence to go all-in on foldable phones for its flagship line, the Find Series – with the latest OPPO Find N2 Flip launched earlier in March 2023 for the Singapore market. The immense popularity of OPPO’s first foldable in the Singapore furthers OPPO’s commitment to ensure each generation of the Find series continues to leverage advanced technologies that can bring improved user experiences.