1 September 2022, New Zealand – Leading global smart device brand OPPO today announced the launch of the new Reno8 series in Europe and Australasia. During its in-person launch event in Paris, OPPO also revealed the OPPO Pad Air, as well as new IoT products for select markets.
Since entering Europe and Australasia, OPPO has become a top-four smartphone brand in these regions and globally. Billy Zhang, OPPO’s Vice President of Overseas Sales and Services, said: “These are some of our most important regions. We are currently restructuring our business operations here and expanding the region to 21 countries overall. Moving forward, OPPO will continue offering innovative products and technologies to users with a more unified product portfolio across the region.”
As part of OPPO's European and Australasian commitment, the brand also celebrated its recently announced partnership with the UEFA Champions League at the launch event in Paris.
UEFA’s Marketing Director, Guy-Laurent Epstein, added: “OPPO is a world leader in technology and innovation, creating products that push the boundaries of what’s possible and inspiring creativity among their users.”
The latest Reno series with exceptional low-light camera capabilities
The Reno Series is constantly gaining popularity. As of the third quarter of 2021, OPPO’s Reno series ranked first globally among the ‘New Age smartphone families’1. Additionally, since the launch of Reno series in early 2019, OPPO has shipped over 80 million Reno devices worldwide2.
The OPPO Reno series features great camera capabilities and a unique design; and coming to the newest generation, Reno8 5G employs the latest camera innovation for users to capture their best moments even in the most challenging lighting scenarios.
The Reno8 features Dual Sony Flagship Sensors, including the 32MP IMX709 RGBW sensor for the selfie camera, which enables users to capture clearer selfies in low light, and the 50MP IMX766 sensor in the rear for flagship-level camera performance.
Flagship charging speeds with incredible battery lifespan
80W SUPERVOOCTM on the Reno8 5G empowers users to charge the 4500 mAh battery to 50% in around 10 minutes, and to 100% in around 30 minutes. With Battery Health Engine, Reno8 5G keeps up to 80% of its original capacity after 1,600 full charge cycles3, which is twice the industry standard (800 cycles), making it the longest smartphone battery lifespan on the market.
With Reno8 5G, OPPO continues its devotion to offering an industry-leading charging experience to global users. Since 2014, thanks to OPPO’s charging technologies over 220 million people around the world have earned back countless hours in their day.
Light and streamlined unibody design for a smooth hand feel
The new Reno8 5G features a streamlined unibody design that integrates both the camera module and back cover for a smooth hand feel. Available in Shimmer Gold and Shimmer Black with OPPO Glow for a stunning gradient look and fewer fingerprints, whilst boasting a high refresh rate AMOLED display.
Powerful performance that lasts
Reno8 5G features the MediaTek Dimensity 1300 SoC and is equipped with the Super-Conductive Vapor Chamber (VC) Liquid Cooling System for improved cooling performance.
OPPO’s first tablet in Europe and Australasia
OPPO also launched OPPO Pad Air, the company’s first tablet available in the European and Australian markets. Powered by the Qualcomm Snapdragon® 680 Mobile Platform, OPPO Pad Air sports a 10.36-inch 2K display with quad speakers supporting Dolby Atmos. At only 440g and 6.94mm thickness and a metal body, the tablet is extraordinarily light yet durable. Its impressive 7,100 mAh battery offers over 10 hours of continuous video consumption.
At the launch event, OPPO also revealed two new IoT products for the European market: the OPPO Band2, and a new black colour of the award-winning Enco X2 true wireless earphones.
Availability in New Zealand:
● OPPO Reno8 5G: Available from 12 September, starting at $999 NZD
● OPPO Enco X2 Black: Available from 1 October starting at $349
● OPPO Band 2: To be confirmed
OPPO is more than just a smartphone company. Rather, it is a technology company that serves global users and integrates software, hardware, and services. Established in 2004, OPPO launched its first mobile phone - “Smiley Face” - in 2008. Since then, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in over 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers all around the world.
1 According to Strategy Analytics, Cumulative Shipments of Smartphone Families Launched since 2018 (M units). 2 According to Canalys data reports Q2 2019 - Q2 2022. 3 The data of charging cycles was obtained from OPPO Laboratory testing.