OPPO’s new partnerships with Lulu expands GCC presence

OPPO — a leading global smartphone brand — is extending its presence in the region with the announcement of new distributors for its smartphones, including UAE’s Lulu Hypermarket, one of the biggest organized retailers across GCC.

The new partnership with Lulu in the UAE marks the beginning of a relationship that will evolve to cover the GCC. In addition to retail presence, Lulu will work with OPPO by providing marketing support in several GCC countries.

Andy Shi, President of OPPO Middle East and Africa, said: “We are thrilled to enter into partnerships with prestigious brands, such as Lulu Hypermarket. This new collaboration will help to take OPPO further across the region, by placing our smartphones in some of our consumers’ favorite retail locations. This growth signifies the success of our brand in the GCC and sets the stage for continued evolution of OPPO in this exciting and promising market.”

Recent months have seen OPPO demonstrate its commitment to the Middle East region, through a series of local partnerships with leading communications providers, as well as with distribution partners. OPPO has established its regional headquarters in Dubai, which was the location selected for the first international launch of the new OPPO Reno series, following the smartphones’ introduction in China. The company is committed to being a key contributor to the region’s 5G ecosystem, and is helping to shape the next generation of connectivity through contributions in research, software and hardware development, and deep consumer insight.