OPPO confirms 10x Hybrid Zoom tech to launch in Middle East
Middle East, March 27, 2019: OPPO has confirmed that the world’s first 10x Hybrid Zoom technology on a smartphone camera will be making its way to consumers in the Middle East very soon. Originally previewed in February 2019 at the Mobile World Congress, OPPO is the original inventor of 10x Hybrid Zoom technology, created as a means to provide everyone the opportunity to take professional style photographs, without fearing any loss of quality.
OPPO’s 10x Hybrid Zoom is a new technology created by OPPO with a triple-lens camera structure consisting of a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. To provide further value to users, OPPO will also introduce Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them so that they never miss the unmissable. With all the three lenses, the OPPO technology can cover broad focal lengths of 16 mm-160 mm, which make up the 10x Hybrid Zoom.
The global smartphone maker has tasted much success in the last few years, in large part due to its focus on smartphone camera innovation. It was the first to usher in the era of selfie beautification, and while the trend was eventually copied by other brands, OPPO still retains its crown as the leader in this domain. This is seen in technologies such as the AI Beauty Camera, which features on a number of OPPO flagships and lets users decide what goes into the making of a perfect shot, including face slimming, makeup, and six other fully-configurable modes as well as a live preview option.
The company was also the first in the world to release a 13-megapixel camera smartphone, introduced the world’s first smartphone with a rotating camera, and revolutionized the world of smartphones with the world’s first stealth 3D cameras in its OPPO Find X phone.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
Today OPPO’s business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.
About OPPO MEA
In 2015, OPPO entered the Egyptian market. In 2016, OPPO set up its Middle East & Africa Sales Center in Cairo. The markets OPPO has entered in the Middle East and Africa include: Egypt, Algeria, Tunisia, Morocco, the UAE, Saudi Arabia, Oman, Kenya and Nigeria. OPPO set up its factory in Algeria in 2017, which made OPPO the first Chinese brand setting up factory in North Africa. Now, the factory goes into production.
Based on the insights of local consumers in each country, OPPO MEA has started the progress of localization. And the localization includes all the perspectives towards each market – product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and team localization, to know our local consumers further and provide better service to the consumers.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X smartphone and the introduction of the OPPO R Series. OPPO will continue to evolve its local product line to offer more premium series to young consumers in the region.