- OPPO introduces stunning light activation at Roland-Garros tournament 2022, under the theme of “Inspiration Ahead”.
2 June 2022, Singapore: Under its new brand proposition “Inspiration Ahead”, OPPO, the premium partner of Roland-Garros 2022, has unveiled a stunning Inspirational Light campaign, beaming messages from global tennis fans onto the world-famous red clay court.
OPPO: Premium Partner of Roland-Garros 2022
“Inspiration Ahead means showing confidence and poise when we are moving forward. It encourages us to remain resolved and graceful as we brave the storm and break the stagnation. Participating in sporting events is a fantastic way for OPPO to convey the mutually inspirational spirit and communicate OPPO’s technology innovation experience with our global users,” announced William Liu, OPPO's Vice President and President of Global Marketing.
OPPO, as the premium partner for the 4th consecutive year, hopes to inspire tennis fans to use its advanced imaging technology to witness, capture and share the heart-stopping moments on the court.
Galvanising global support for this year’s tennis stars, OPPO launched the Inspirational Light campaign, where global tennis fans were encouraged to share messages of support, which were then used to create striking light painting imagery, projected on the red clay court each night of the tournament. At the end of the match, when the stadium’s lights were turned off, OPPO’s expert light painting crew ‘’painted’’ the best comments from the fans using OPPO’s Find X5 Pro’s low-light photography mode. The stunning visuals were captured by OPPO Find X5 Pro, with photos and videos posted across social media.
“Inspirational Light” Shot on OPPO Find X5 Pro
Thanks to its advanced imaging system, the newest cutting-edge flagship from the brand, the OPPO Find X5 Pro, is the perfect handset for tennis fans to capture true-to-life content of their favourite tennis players. Powered by OPPO’s self-designed MariSilicon X imaging NPU, the Find X5 Pro brings industry-leading imaging capabilities that enable tennis fans to capture 4K Ultra Night video and captivating photography of the tennis tournament.
The handset’s wide-angle camera also features a first-of-its-kind five-axis OIS system, which improves with every use to counter handshake, reduces noise and sharpens scenes – guaranteeing tennis fans perfect clarity and sharp shots.
Through Inspiration Ahead, OPPO strives to inspire its global users to push the limits to achieve success. The brand is highlighting technology that exemplifies the dynamic and exhilarating experiences found only in this elite competition. To learn more about the Inspiration Ahead activities taking place at Roland Garros, click here.
To learn more about the OPPO Find X5 Pro, click here.