OPPO rolls out Faces of Singapore campaign spelling a love letter to Singapore, in portrait
In celebration of Singapore’s National Day, 30 individuals had their portraits taken using OPPO’s newest Reno10 Pro+
12 July 2023, Singapore - OPPO has today unveiled its Faces of Singapore campaign as part of the launch of its latest Reno10 series, featuring the all-new Reno10 Pro+ 5G, Reno10 Pro 5G, and Reno10 5G. A celebration of Singapore’s 58th birthday, the campaign captures the Faces of Singapore,in portrait, reflected through 30 individuals from various walks of life, through the Reno10 Pro+ lens.
Faces of Singapore, In Portrait
OPPO’s Faces of Singapore campaign encapsulates the spirit of unity, shared heritage, and values of Singaporeans through the portrait photos of 30 unique individuals. Shot on the Reno10 Pro+ by Indonesian-born photographer, Ivanho Harlim, Faces of Singapore is an expression of individuality and love for the nation, immortalised by the Reno10 Pro+ camera.
Ivanho, who is based in Singapore, has won awards at the New York Festivals and The One Show for his works. Commenting on his experience shooting with the latest Reno10 Pro+, Ivan said, “It’s essentially a DSLR in your pocket. The image clarity and sharpness are commendable. We tried processing to see how much latitude is in the image, and it’s quite impressive - the shadow and highlights show a lot of depth.”
With a mix of all ages, races, ethnicity and occupations, the Faces of Singapore campaign represents the melting pot that is Singapore. Selected individuals dressed up in symbolic colours: red and white, and each brought along an item that represents themselves, their passion or what it means to be a Singaporean.
Portrait photos of Elaine (left) and Albin (right)
Elaine Eu, a 24-year-old consultant, brought a packet of tissue paper for the photoshoot, sharing that, “Lunch hours are always crowded, and in Singapore, a packet of tissue paper is very powerful. It helps to chope your seat or table and is a common understanding amongst Singaporeans. On top of which, we also use the tissue to clean up after ourselves, playing a part to make Singapore clean and green, which is a characteristic that is commonly used by my foreign friends to describe the country.”
On the other hand, Albin Ng, a 32-year-old track work engineer, brought his safety helmet for the shoot. He shared how he protects Singapore through his job as a trackwork engineer by making sure that the train tracks are safe and functional with no delays.
Dylan Yu, Head of Marketing at OPPO Singapore, commented, “This year marks OPPO’s 10th anniversary in Singapore. In light of this and the upcoming National Day, we want to capture these simple moments of brilliance and celebrate with our Singaporean users.
“All this can be done with a simple snap on our latest Reno10 Pro+ – a show of OPPO’s relentless pursuit of innovative technology to enrich our lives and empower our users.”
Where to find the Faces of Singapore
Consumers can visit the newly renovated OPPO flagship store at Suntec City from 12 July and grab a copy of the physical magazine consisting of the portrait photos of all 30 individuals and their messages for Singapore. OPPO’s Faces of Singapore magazine will also be on display and available for free at all OPPO concept stores across Singapore.
Taking portrait excellence to the next level with OPPO Reno10 series
The OPPO Reno10 series that comes with the all-new Reno10 Pro+ 5G, Reno10 Pro 5G, and Reno10 5G is setting new industry standards in portrait excellence with its pro-level imaging capabilities. Featuring the Ultra-Clear Portrait Camera System, comprising a Telephoto Portrait Camera, an Ultra-Clear Main Camera, an Ultra-Clear Selfie Camera, and a high-quality 112° 8MP Ultra-Wide Camera, the Reno10 Pro+ 5G enables users to shoot portraits like a professional with a simple click.
Backed by this incredible three-camera line up, the Reno10 Pro+ 5G provides a series of astounding imaging features that includes Pro-Portrait Mode, Pro-Portrait Video, and 4K Ultra Night Video/4K Ultra HDR Video to deliver flawless high-quality portrait images.
Consumers are welcomed to experience the pro-level portrait imaging capabilities of the Reno10 series at OPPO concept stores across Singapore. Exclusively on Saturday, 15 July from 12pm to 2pm, the first 200 fans to take a photo using the OPPO Reno10 Pro+ at the newly refurbished flagship store at Suntec can participate in a lucky draw and stand a chance to win the latest Reno10 Pro+ worth S$1149.