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OPPO Brings A77 with 16MP Beautify Camera to New Zealand

Auckland, New Zealand 03 Aug 2017 OPPO’s A77 is now available in New Zealand. The A77 features a 16MP selfie camera and Beautify 4.0 software with Bokeh Effect, as well as a sleek metal body design with a 5.5-inch FHD in-cell screen.


“Selfies are an integral part of social life for New Zealanders. The A77 will allow consumers to enjoy a streamlined and refreshing selfie experience while further reinforcing OPPO’s leading position in camera phone innovation in the industry,” said Kuan Li, head of marketing, OPPO New Zealand.

Sporting a revolutionary 16MP front-facing selfie camera and combined with the Beautify 4.0 software, the A77 will capture remarkably detailed photos even in low light. Meanwhile, the new Bokeh Effect will give your selfies a point of difference, offsetting the subject of the photo with a blurry background.

The A77 also has a 13MP rear-facing camera that offers high definition photography performance with impressive speed, giving the A77 the ability to capture vibrant photos with ease. The rear camera’s PDAF technology makes for a fluid shooting experience with moving or dimly lit subjects.

The A77 is built with a sleek metallic frame, a 2.0mm bezel and a light 5.5-inch body. Equipped with an enhanced FHD in-cell screen for sharper contrast, the in-cell technology ensures clear screen quality on the brightest of days. The 5.5-inch screen is protected from external threats by 2.5D Corning Gorilla Glass 5 and protective screen coating.


Designed to allow both flawless selfies and efficient mobile communications over the course of an entire day, the A77 utilises an octa-core processor backed by powerful 4GB RAM and 64GB onboard storage supported by a 3200mAh battery. Its triple-slot card tray can hold two Nano 4G SIM cards with a microSD card, expanding storage to a potential 128GB.


“With stunning design, sharp colourful screen, enhanced battery life and a lightning-fast processor; the A77 is the perfect phone for selfie lovers everywhere,” Li said.


“We think Kiwis will love the dual-SIM option. It means you can use the same phone for work and personal calls, and is great for those who travel overseas regularly who can use one SIM card for New Zealand calls and the other for calls in their destination country.”


The A77 will be available in a variety of colours, including gold and black from 2degrees, JB HiFi. NZRRP $529.


OPPO A77 key features

·       5.5 inch display

·       16MP front camera

·       13MP rear camera

·       Octa-core processor

·       4GB RAM, 64GB onboard storage

·       Dual nano-SIM

·       3200mAh battery

·       NZRRP $529

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About OPPO

OPPO is a camera phone brand enjoyed by young people around the world.

For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras.  OPPO was also the first brand to introduce the motorized rotating camera, the Ultra high-definition feature and the 5x Dual Camera Zoom technology. OPPO's selfie Expert F series launched in 2016 drove a selfie trend in the smartphone industry.

In 2016, OPPO was ranked as the No. 4 smartphone brand globally, according to IDC. Today, OPPO provides excellent smartphone photography experience to over 100 million young people around the world.