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  • Press Release
  • 2023-06-29
  • OPPO promises to #MakeEverySceneSpectacular with its Reno10 Series and S. S. Rajamouli

    OPPO teases the upcoming Reno10 Series launch; unveils one-of-its-kind TVC in collaboration with internationally renowned director S. S. Rajamouli with his first ever Brand Collaboration

    OPPO, the leading global smart-device brand, announced the launch of its new campaign #MakeEverySceneSpectacular with the renowned Indian filmmaker S. S. Rajamouli. The TVC will go live today across digital touchpoints, including social media platforms, OTT, and the official OPPO website to promote the new OPPO Reno10 Series smartphones.

    The ad, conceptualised by BBH (Bartle Bogle Hegarty), highlights the advanced camera capabilities of the OPPO Reno10 Series. It begins with Rajamouli helping people shoot spectacular photos by lending them his own OPPO Reno10 Pro+ smartphone and consequently, the means to access his creative prowess. As people follow his tips and use the camera’s feature to capture stunning snapshots, they transform into Rajamouli clones. The film ends with a screen full of Rajamoulis, symbolising a world of masterful artistry brought to life by the OPPO Reno10 Series. The TVC encourages users to focus on their creativity while leaving the technicalities of photography to OPPO’s camera technologies.

    Speaking on the association, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, said, "We are delighted to collaborate with the visionary filmmaker S. S. Rajamouli for our Reno10 Series. By incorporating Rajamouli's creative vision with OPPO's prowess in imaging technologies, our TVC showcases how users can concentrate on capturing fantastic portraits while leaving the technicalities of image capture to the Reno10 Series’ top-notch technologies. Having someone like Rajamouli associate with OPPO for this campaign allows us to drive this message beautifully and effectively."

    Make Every Scene Spectacular with S. S. Rajamouli and OPPO Reno10

    The OPPO Reno10 Series—the OPPO Reno10 Pro+ 5G, the OPPO Reno10 Pro 5G, and the OPPO Reno10 5G—is set to launch in India soon. This TVC is part of the media campaign for this new line of devices that boast sterling camera features. Through the years, OPPO India has driven camera innovations through its Reno Series, which incorporates advanced camera systems that allow users to capture stunning pro-class portraits and ultra-sharp videos.

    Link to the TVC, click here.




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