OPPO Unleashes F7, the Selfie Expert Phone
Built with the Best of AI Beauty 2.0 Technology
- Powered by AI technology and new fun features, the F7 is like your
Personal Beauty Artist
- 6.23-inch Super Full Screen 2.0 with Full Screen Multitasking the first in the industry with hand gesture operations
Lahore, 20 April 2018: OPPO, the Selfie Expert and Leader, today launched the F7. The latest Selfie Expert, powered by Artificial Intelligence (AI), takes smartphone technology to new heights. The F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features. Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at PKR 39,899 the OPPO F7 64GB with 4GB RAM is launched in Pakistan today and will be available from April 21st across country in three colors Solar Red, Moonlight Silver and Diamond Black. OPPO will also hit the market with F7 128GB and 6GB variant in Solar Red and Diamond Black color priced at PKR 49,899. OPPO also announced its global expansion plans at the launch event. The brand will be entering European markets later this year.
Pakistan’s renowned celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met with their favorite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Pakistan’s cricket team captain Sarfraz Ahmed.
Also showcased at the grand opening ceremony were spectacular photographs shot by Haseeb Siddiqui, a seasoned Pakistani photographer, using his OPPO F7.
Mr. George Long, CEO of OPPO Pakistan, said, “We are thrilled to be launching the OPPO F7 in Pakistan. The F7’s extraordinary camera resolution and revolutionary AI technology will elevate the smartphone selfie entirely. This is a great phone for photography aficionados but that’s not all that this phone offers. The phone is equipped with many other features that make it a powerful, efficient tool encased in a sleek, attractive design. Our research and design team keeps our customers’ needs and desires at the top and centre when putting together a new phone and this is why we are certain the Pakistani youth will love OPPO F7.
25MP X Real-Time Sensor HDR
The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras. Thus the user has a lot more control – regardless of whether photos are taken in bright or low light environments. The HDR images, together with AI Beauty 2.0 with its ability to make improved age and gender beautification effects, will give selfie fans a much-enriched experience.
AI Beauty 2.0 Technology enhances “Your Beauty Expert”
OPPO first introduced the F5 with AI Beauty Recognition technology, making selfies more real, natural and personalized. The latest F7 will have second-generation AI Beauty 2.0 technology that pushes the envelope on selfie photography even further. New advances include more accurate facial recognition capability, better beautification effects for gender and age; Self-learning capabilities based on user preferences plus added fun features.
The AI Beauty 2.0 technology scans 296 facial recognition points, a 20% improvement from the first-generation technology, allowing for a more precise and accurate facial recognition capability. Now, a person’s age, gender, skin color and skin type differences are detected – including for up to four individual subjects – in much greater detail.
We also know everyone has his or her beauty and thanks to AI learning, now your selfies can be exactly just as you like. AI learning identifies your beautification preferences, based on the most common edits made to photo album images, and automatically creates similar adjustments to new photos. So next time you take a selfie and want that perfect skin tone, exotic eye shape or other fun facial feature, F7 knows precisely what to do.
New features are also built into the F7 making it much more attractive and fun. Vivid Mode gives the user the opportunity to play with more color saturation of a selfie, enhancing the color of clothes and backgrounds, for example. Selfies can be touched up, much like taking a cover shot for a glossy magazine. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.
Super Full Screen 2.0 with 19:9 Aspect Ratio
The F7 comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen gives a much more colorful, vivid and immersive visual experience. The larger screen fits perfectly in the palm of your hand. The F7 is also one of the first smartphones with a customized 19:9 aspect ratio, giving the user a larger area of effect for popular role-playing and strategy games. It achieves this amazing visual feat by incorporating a notch, featuring the front camera, brand-new antenna and light sensor, neatly integrated into the screen.
The App-in-App allows the user to pick up an incoming call while continuing gaming or watching a movie. The Full Screen Multitasking on the F7 is the first in the industry lets the user use gestures to navigate between apps.
Fresh Industrial Design to Appeal to Young Users
The finish of the F7 sets new standards in precision and materials engineering, with every detail carefully considered by OPPO designers. Users have three different color choices to suit their personality - Solar Red and Moonlight Silver, and special Diamond Black edition for the 64GB and 4GB RAM variant.
The special edition 128GB with 6GB RAM model comes in Solar Red and Diamond Black priced at PKR 49,899 using a unique glass body that shimmers like gemstones, reflecting different colors with each glance from the user.
Also, inspired by its namesake gemstone, the F7 Diamond Black model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles. From the edge to the centre of the phone, rainbow colors shine and glimmer, a design and color never seen before.
The latest ColorOS 5.0 and Powerful Hardware
The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, ColorOS 5.0 has AI built into the software for better systems management.
The Color OS 5.0 AI power manager allocates processing power accordingly to the right app, making sure the phone runs at its best. As such, F7 runs 80 percent faster than its F5 predecessor when running multiple apps together. Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people's behaviour, OPPO first launched selfie-focused smartphones in 2016 - Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In 2017, OPPO introduced A.I. to the front camera and is leading a brand new era of the selfie. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
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OPPO Mobiles Pakistan
Mr. Ali Kakvi
Asiatic Public Relations Network Limited (APR)