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The first step towards 5G official launch: OPPO partners with Swisscom for commercial launch in Europe

2019-04-12

OPPO’s Reno 5G will usher in a new era of connectivity as the first 5G smartphone to market on the Swisscom 5G network


April 10, 2019, ZURICH – Today, OPPO and Swisscom, Switzerland’s leading telecoms and IT provider, announced their plans to bring the first commercially available 5G device. The OPPO Reno 5G debuted in Switzerland with Swisscom’s 5G network at an exclusive launch event in Zurich.



The occasion marks the first major milestone in OPPO’s “5G Landing Project,” an initiative to drive collaboration with global network operators to promote the implementation of 5G products and services, empower new use cases for consumers and connect new industries. Swisscom is an inaugural member of the OPPO 5G Landing Project, which was announced at Mobile World Congress in February and already counts several leading global network operators as project partners.

 

At the event, OPPO unveiled its first 5G smartphone, “OPPO Reno 5G” for the first time and gave attendees a glimpse of the design and features of the phone, which are expected to be revealed at the European OPPO Reno Series Launch Event later this month.

 

Having acquired spectrum, the Swisscom 5G network is expected to be successively rolled out across the whole of Switzerland by the end of 2019. Supporting the sub6 n78 band in the market, OPPO’s Reno 5G will enable 5G connectivity wherever Swisscom 5G networks are available.

 

Speaking at the Swisscom event, Henry Tang, OPPO Director of Standards and Head of OPPO Standards Research Center, laid out OPPO’s vision for 5G and the emerging era of intelligent connectivity together with Swisscom; “5G will enable unprecedented connectivity – changing the way we interact with the world around us. Every player in the 5G industry will benefit from the next-generation transformation and in turn, be given the opportunity to have a corresponding impact on the industry’s 5G future.”

 

Tang added: “From day one OPPO has strived to reshape user experience beyond expectation. 5G is going to enable that – and so much more. Success in the 5G era requires a robust ecosystem of device makers, operators, network equipment manufacturers and application and content providers to drive growth and bring revolutionary experiences to consumers. We are thrilled to have strong partners like Swisscom with us as a part of our 5G Landing Project as we bring Reno 5G to market and enter an era of truly intelligent connectivity. OPPO looks forward to pioneering in the era of 5G together with Swisscom and making an impact that improves the lives of users in Switzerland and worldwide.”

 

Dirk Wierzbitzki, Head of Products and Marketing and Member of the Executive Board at Swisscom, said: “Swisscom is committed to technology leadership and to driving the future of connectivity for users in Switzerland. We are pleased to be taking an integral step towards that future together with OPPO as we bring the first real 5G experiences to Swiss consumers with OPPO’s Reno 5G smartphone.” 

 

OPPO Reno 5G will combine powerful connectivity with revolutionary innovation in design, photography and performance to create exceptional experiences. Reno 5G is designed with a proprietary pivot rising structure, enabling a screen-to-body ratio of 93.1%. A pioneer in cutting-edge photography technology, OPPO is debuting 10x Hybrid Zoom commercially for the first time ever in Reno’s triple-lens camera. Running on the latest ColorOS 6 operating system and equipped with the Qualcomm Snapdragon 855 chipset, a 4065mAh battery and VOOC Flash Charge 3.0, OPPO Reno 5G packs exceptionally high performance, power and charging efficiency.



Attendees at the Swisscom event were given the opportunity to experience Reno 5G’s revolutionary capabilities firsthand. Tapping into Swisscom’s 5G network on Reno 5G devices, visitors to the OPPO booth experienced 5G speed tests in real-time, AR glasses demos and live cloud gaming on SoulCalibur6, provided in partnership with leading cloud gaming company, Shadow.


OPPO Reno 5G will be available in Switzerland at Swisscom Stores from May and be rolled out to additional markets worldwide over the coming months. OPPO’s Reno series will officially launch in Europe on April 24th in Zurich and was officially launched in Shanghai today.



For more details, please contact

Margot Cadic, Associate

Email: MCadic@webershandwick.com


About OPPO

OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and R series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.