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OPPO Launches New Reno Smartphone Series To Fuel Creativity

2019-04-26


The new Reno series is set to satisfy high expectations in design, photography and performance through creative innovations  



April 24th 2019, Zurich – Today, OPPO one of the leading and most innovative smartphone brands in the world, celebrated the official European launch of its new Reno product series.  With its unique Pivot-Rising Camera design, powerful 10x Hybrid Zoom and panoramic screen, the OPPO Reno series is packed with innovative features and was designed to fuel creative imagination through breakthrough technology. At OPPO, the role of technology is to be as seamless as possible, to inspire others and bring people closer together, and the product concept behind Reno is highly aligned with this vision. While Reno is deeply rooted in creativity, spontaneity and youthful spirit, it steps into a new era of visual interaction, photography, entertainment and social experience.

 

At the launch event, OPPO also announced EE as its 5G launch partner in the UK. Further extending its ‘5G landing project’ initiative, which was established earlier this year at Mobile World Congress, to develop 5G technology with global network providers.

 

Alen Wu, OPPO President of International Business commented: “Reno will serve as the catalyst for the future of OPPO’s smartphone development, and also as an integral part of our global growth strategy for the OPPO brand.”

 

Neil You, OPPO UK Managing Director added: “OPPO are proud to be working alongside EE to launch the Reno 5G smartphone to the UK. As the biggest network in the UK, they are an integral partner in our efforts to bring 5G connectivity to consumers and we are committed to working together to make this a reality for everyone.”

 

Sharon Meadows, Director of Devices, Partnerships & Business Development, EE, said: “EE Customers with an OPPO Reno 5G will be able to get the most from our new super-fast, high capacity 5G network. Whether they are watching 4K content, trying out AR experiences or gaming with their friends, the Reno 5G will let them tap into the game-changing speeds and connectivity that 5G will bring.”

 

The Reno series is available in three models to answer to different user needs: Reno 5G, Reno 10x Zoom and Reno. All versions benefit from two new gradient colors:  Ocean Green and Jet Black. The Reno series unified design delivers a naturally sleek and seamless silhouette, with a smooth surface against the back cover for a premium look. In addition, it also introduces the first gloss dual-side chemical polishing to eliminate difference in thickness and uses nano-polishing to ensure a smooth finish, successfully creating a perfect transition from glossy to matte.

 

Beyond aesthetics 

True to OPPO's creative philosophy of developing artistic designs for its smartphones, the brand continuously strives to create new designs using the latest trends and its cutting-edge expertise.


The Reno series stands out with its unique pivot rising camera, combining design, functionality and technology. This innovation hides the front camera, earpiece and flashlights inside the pivot structure to allow a beautiful simplified full screen. It only takes 0.8 seconds to complete the entire pivot rising and display the front camera at an 11 degree angle, perfectly integrating elegance and agility into the dynamic rising process.

 

 


The pivot rising structure has passed strict quality testing standards and can be used for more than 200,000 times successfully. If the camera is opened roughly 100 times per day, the structure remains operational over 5 years of usage. Furthermore, the drop protection mechanism can sense in real time when the phone is in free-fall, and will automatically retract the camera to prevent any damage.


The use of colour has always been one of OPPO’s strengths. From monochrome gradients, to overall body gradients, to the Radiant Mist design of the RX17 series, this evolution shows how OPPO has led the gradient trend in phone design.


For the Reno series, two new gradient colours were created with a dual contrast between matte and shiny - Ocean Green with dark green lights reflections and Jet Black with hints of gray and blue gradients. Reno is different among the smartphones currently on the market, with the rear camera completely hidden under the 3D glass creating a seamless design, so users can enjoy from every angle.


Reno uses a Corning® Gorilla® 5.0 back glass and is the first OPPO series to feature the ceramic gem, O-dot. The O-dot is an extraordinary addition to the back of the smartphone, designed to gently lift the phone when placed on a flat surface to protect the lenses from a direct contact with the surface. All models of the series come with the 6th generation of the Corning® Gorilla® Glass to ensure durability and protection of the front screen. 


The OPPO Reno 5G and Reno 10x Zoom feature a 6.6-inch OLED screen (6.4-inch screen for Reno), with a resolution of 2340x1080 pixels, an aspect ratio of 19.5:9 and an extremely thin bezel. These design features provide a screen-to-body ratio of up to 93.1%, completely notch-less. To create this new panoramic screen, OPPO’s R&D teams went beyond our previous waterdrop design and pushed the boundaries to provide users with stunning visuals and the best viewing experience while watching videos, playing games or taking photos.

 

Beyond photography

OPPO believes that a truly great camera can assist users to express themselves through photography and capture every precious moment in detail. With Reno, the photography capabilities has been designed and engineered to achieve this precise goal.   

•        10x Hybrid Zoom: Reno 10x Zoom has developed a triple-camera solution consisting of “48MP HD primary lens + 8MP Ultra-Wide Angle + 13MP Telephoto”, achieving incredible high-quality long-distance shots. All three cameras operate in tandem to maximise their respective advantages and optimise image quality at various zoom ranges to achieve the 10x Hybrid Zoom. Besides, the Reno 10x Zoom uses dual optical image stabilisation (OIS) for the main camera to ensure high quality photos at any given moment

•        48MP rear camera and 16MP AI beauty front camera: The primary lens of the Reno series features the Sony IMX586 sensor, with a 48MP ultra-pixel camera, 4-in-1 resolution focusing in low-light scenarios, a F1.7 large aperture, and a laser detection auto focus. The OPPO Reno series comes with a 16MP front camera, with an F2.0 aperture and uses a customised algorithm to correct light effects to adjust to every skin color and make your selfies look more natural, especially in low-light conditions

•        Ultra-Night Mode 2.0: With the Ultra Night Mode 2.0, the Reno series can leverage AI, HDR, and multi-frame noise reduction to achieve effects such as noise reduction, handheld stabilisation, highlight suppression, and dynamic range, to enable users to achieve the level of brightness and details that normally exceed the limits of human eyes. A key feature is face protection. When you take a night portrait, the camera can automatically distinguish a human face from the background, and offer special protection for the portrait, ensuring that the skin color is ruddy and making the portrait more appealing

•         4K video and Audio Focus: The Reno series supports shooting 4K videos up to 60 fps. It is capable of capturing a clear and stable picture via OIS. The Audio Focus technology uses multiple microphones from the phone to record the surrounding sounds from 360°. This technology is paired with stereo speakers and Dolby Atmos to offer a portable movie theater on the go


Beyond power and performance

Both Reno 5G and 10x Zoom are powered by the Qualcomm® Snapdragon™ 855 Mobile Platform, which is the first System on Chip (SOC) from Qualcomm able to be paired with a 5G modem. The Reno model is powered by the Snapdragon 710 chipset and ensures a smooth experience with a top-level hardware configuration.

 

To support all of these performance upgrades, Reno has been built with a battery strong enough for users to enjoy the device at any time of the day and night. OPPO’s flash charging technology, VOOC, has stepped up to become VOOC flash charge 3.0. This new technology can maintain high voltage during trickle charging and allow longer battery life cycles. This time, Reno 5G and 10x Zoom come with a 4065mAh battery, one of the most powerful batteries in an OPPO phone to hit the market.

 

The OPPO Reno series runs with ColorOS 6, a new custom UI based on Android P (Android 9.0) featuring a brand new visual design using gradient colours to create light, elegant and more natural transitions. ColorOS 6 also improves the Smart and Game Assistant, the Navigation Bar and the Smart System management which intelligently stops the apps that haven’t been used for a while to optimise the battery life.

 

Beyond connectivity

OPPO has been preparing for the anticipated arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone. Today, OPPO made the 5G fantasy a reality for the European market and introduced Reno as the first commercialised 5G phone, as part of the OPPO 5G Landing Project. This project is a partnership and commitment in which OPPO has brought together five carriers partners - Swisscom, EE, SingTel, Telstra and Optus – to work together to be one of the first smartphone providers to launch both a 5G enabled smartphone and a working 5G network later this year.

 

It was natural for OPPO to launch its first Reno 5G model here in Switzerland with the strong support of Swisscom, who launched their 5G network just two weeks ago in Zurich. During this European launch event, OPPO showcased cutting-edge 5G application scenarios on Reno smartphones, including 5G Cloud Gaming,  multi-player AR/VR gaming, demonstration of high speed and low latency downloading and uploading.

 

International Warranty Service 

For the Reno 5G and 10x Zoom devices, users can now enjoy warranty, repair and upgrade services in authorised OPPO Service Centers in countries and regions where official OPPO sales channels are available thanks to the International Warranty Service. Now users can enjoy more protection for their devices no matter where they are.


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*Features may vary among different markets

**Qualcomm Snapdragon processors are a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

For more details, please contact

Margot Cadic, OPPO Press Office, Weber Shandwick

Email: MCadic@webershandwick.com


About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Since launching its first smartphone in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic design and technological breakthroughs.

 

In 2018, OPPO was ranked as the number 5 smartphone brand globally, according to IDC. And today, OPPO’s business has covered more than 40 countries and regions and has 6 research centers worldwide dedicated to creating a better life for customers around the world.