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OPPO expands global presence with entry to the UK


14/01/2019 London, UK – OPPO, one of the largest mobile technology brands in the world, adds the UK to growing list of markets. The company is serving millions of customers with pioneering products in more than 35 markets and 400,000 stores globally. As per Q3 IDC report, OPPO is ranked 4th in the global smartphone market (based on global sales)* and positions the brand as one of the leading innovators in an ever-evolving landscape**, with 6 R&D centers and 10 factories around the world to develop key technologies and exceed customers’ needs.


For the last 10 years, OPPO has been at the forefront of developing cutting-edge technologies for mobile devices, creating loyal fans the world over.


Last year it sold 29.9 million units**** and the outstanding Find X, alongside the newly released R-series, has been a major contributor to this success, helping the brand gain global attention.   


The UK launch expands OPPO’s presence in Western Europe following recent launches in France, Italy, Spain and Netherlands, and is a pivotal milestone in the brand’s long-term plan to establish a presence in the European market, to help strengthen ties with stakeholders and partners As a global brand, OPPO has extensive expertise with localized strategy, with a particular emphasis on introducing new products and services to exceed the needs of local customers.


In 2019, OPPO will introduce new handsets and continue to deliver groundbreaking technology inspired by latest trends and customer demands.

Notes to editors:

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Telephone: 0207 067 0817


* Smartphone Rankings Shaken Up Once Again as Huawei Surpasses Apple, Moving into Second Position While Overall Market Declined 1.8% in Q2 2018, According to IDC, 31 July 2018

*** Global Smartphone Shipments Down 6.0% in Q3 2018 as the Leading Vendor and the Largest Market Face Challenges, According to IDC, 01 November 2018


About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers a delightful experience of digital life.


For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorised rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016, drove a Selfie trend in the smartphone industry.


In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO’s business has covered more than 35 markets, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young minded people around the world.