The exploration of 5G & 10x lossless zoom
23 February 2019, [Barcelona, Spain] – Today, OPPO hosted its first global Innovation Event in Barcelona, Spain.
Within the top 5 smartphone brands in the world, OPPO shared some exciting announcements on the innovation behind its advancements in mobile technologies in 2019. Debuting a world-first 10x lossless zoom technology and industry leading developments in 5G technology, OPPO is cementing its reputation as an innovator in the mobile communications space.
（OPPO hosted its first global Innovation Event in Barcelona, Spain.）
The OPPO brand takes inspiration from the amazing possibilities of the every day and in helping people to realize the beauty that is around them. Driven by consumer insights, OPPO has been investing heavily in innovation with a huge commitment to R&D. It is this commitment that helps OPPO to develop industry-first innovations time and time again, be it through image beautification technology, 5G, AI, AR/VR or other emerging mobile technologies.
“We’re proud to deliver our first Innovation Event for media and partners today” OPPO Vice President, Anyi Jiang, comments “innovation is our top priority and we have made many recent developments to bring the future into consumer’s hands. We look forward to continuing with this commitment and bringing to market more advances particularly in 5G and photography.”
5G is the future of the smartphone industry, bringing with it endless possibilities for creativity, imagination and closer connectivity. Today, OPPO brought the 5G era closer with the announcement of its first 5G smartphone and the OPPO 5G Landing Project. In this initiative, OPPO proposed and committed to bring into full play with the capability of carrier partners like Swisscom, Telstra, Optus- and more in-depth collaboration with potential partners like Singtel to promote the implementation of 5G products and services, so that consumers can experience new levels of performance and efficiency that will empower new use cases and connect new industries.
（OPPO 5G landing plan ）
Cristiano Amon, President of Qualcomm Incorporated, endorsed OPPO’s commitment to 5G innovation, “Given their leadership in the 4G era, OPPO is well positioned to be a leader in the transition to 5G. We see tremendous opportunities to drive further innovation in the 5G era, and Qualcomm Technologies looks forward to working closely with OPPO to realize the true potential of 5G and support the launch of their first 5G smartphone powered by our flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the X50 5G modem, integrated RF transceiver and RF Front-End solutions. “
（Cristiano Amon ）
OPPO has been anticipating and preparing for the arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone, that doesn’t compromise on functionality to accommodate 5G features and benefits. The hotly anticipated arrival of its first 5G smartphone looks set to revolutionize consumers’ lives through 4K, 8K video download/upload/cloud-play, 3D video calling, 5G cloud gaming and multi-player AR/VR game, in-store navigation, AR shopping integrated, immersive, entertainment everywhere and more.
（OPPO’s first 5G smartphone ）
At the Innovation Event, OPPO also presented the world’s first 10x lossless zoom technology. Another industry first, OPPO further empowers users and provides everyone the opportunity to take professional style photographs, without fearing any loss of quality.
10x lossless zoom is a new technology created with industry-leading camera specifications including a triple-lens camera structure consisting of a telephoto lens, ultra-wide-angle lens, and main camera. To provide further value to users, OPPO also introduced Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them so that they never miss the unmissable.
Those who attended the Innovation Event also got to witness the premiere of OPPO’s showcase of some of the exciting real-life applications that users will get to enjoy with 5G; from hologram calls to AR shopping as well as demonstrations of perfect scenarios to use 10x lossless zoom.
OPPO will also have a presence at MWC in the Ericsson and Qualcomm booths, where visitors will get to experience cloud gaming through a live demo of SoulCalibur6 developed in partnership with Shadow, the leading high-performance cloud gaming company.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers a delightful experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorised rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016, drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO’s business has covered more than 35 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young minded people around the world.