Red colour variant of flagship R11 camera phone will launch on 29 July in partnership with cult beauty brand MAKE UP FOR EVER
18 JULY 2017, SINGAPORE — Mark your calendars! Leading global camera phone brand OPPO today announced the Singapore launch date of the limited edition Red colourway of its flagship R11 phone. The Red R11 will debut on 29 July, with preorders starting on 21 July.
The all new Red colour variant will be launched together with French cosmetic brand MAKE UP FOR EVER, the Official Makeup Partner of the Red R11. Consumers will receive a limited edition custom engraved red lipstick by the cult beauty label with successful purchases of the Red R11 camera phone. The launch will be accompanied by a multi-platform campaign fronted by local Instagram personalities including Daryl Yow (@darylaidenyow), Cassandra Tan (@caxs) and Sophia Chong (@sophiachong). Named ‘Caught You RED Handed’, the campaign aims to excite consumers with the creative use of the OPPO Red phone in Instagram stars’ ‘red-handed’ mugshots.
In addition to Instagram celebrations, OPPO will transform part of the OPPO Suntec City concept store into a picture-worthy experience zone, where consumers will be able to try out first-hand the Red R11’s camera capabilities against stunning backdrops - guaranteed to attract more Instagram likes. Consumers will also have the exclusive opportunity to experience beauty products by MAKE UP FOREVER in their Red R11 photoshoots.
The perfect accessory for fashion enthusiasts, the R11 features a sleek and streamlined appearance and boasts the world’s first 20MP front camera and 20MP+16MP rear dual camera, allowing fashionistas to capture their #OOTD’s and everyday moments in greater clarity. Makeup aficionados can also master the art of clear and beautiful portraits with the R11, thanks to the foreground bokeh effect, the automatic HDR function, and intelligent skin tone beautification technology that ensure every shot is captured to perfection.
The limited edition Red R11 retails at S$699 and is available for preorder from 21 to 28 July at all OPPO concept stores and online at the official OPPO Singapore website at https://www.oppostore.com.sg/.
For more information about the R11, visit http://www.oppo.com/sg/.
OPPO R11 Specifications
Weight: 150g (with BATT)
Basic Parameters: Colour: Gold, Black
Operating System: ColorOS 3.1, Android 7.1
Processor: Qualcomm SDM 660, Octa-core (4 x2.2GHz, 4 x1.9GHz)
RAM: 4 GB
Storage: 64 GB (Support microSD card up to 256GB)
Battery: 3000mAh (Typical Value) Li-Po Battery (unremovable)
Charger: VOOC Flash Charge mini
Type: AMOLED (PPI 401)
Resolution: FHD (1920 by 1080 pixels)
Colours: 16 million colours
Touchscreen: Multi-touch, Corning® Gorilla® Glass 5
Rear Camera: 16M (f/1.7) + 20M (f/2.6) Rear Sensor IMX398 + IMX376 Front Camera 20M (f/2.0)
Bluetooth: 4.2 LE
Wi-Fi: 802.11 a/b/g/n/ac
Sensors: E-compass, G-sensor, Gyro-meter, Light and Proximity Sensor