Championing creativity and tech innovation: OPPO takes Philippine smartphone market by storm with the launch of Reno

2019-08-02

OPPO Reno series is setting a new creative standard for Filipino tastemakers and trendsetters.


June 13, 2019 - Manila, Philippines—OPPO Philippines is officially launching the much anticipated Reno series in the country. Targeted towards the creative soul with a focus on photography, the Reno series frontlines superior cutting-edge technology cameras, Dolby Atmos speakers, and AMOLED panoramic screens, packaged in exquisite design symmetry, all while delivering peak smartphone performance.


In an exclusive media preview, the much-talked about OPPO Reno series was finally introduced. Marketing VP Jane Wan opened with a background of OPPO and how the brand appreciates the reception it has always received from the Philippine market. Additionally, Sophia Xie from the OPPO HQ industrial design center discussed the design philosophy behind the Reno. Lastly, to further highlight the Reno’s camera as its main selling point, Magic Liwanag gave a short phone photography workshop with the OPPO Reno as his muse.


In the lineup for OPPO’s Reno series is the Reno, as well as the Reno 10x. Both phones have exquisitely-developed technology that allow them to be the creative muses that every trendsetter and tastemaker needs to express themselves creatively and further their vision. Built as a tool for every creative individual, the Reno goes beyond inspiring and providing a gateway to the world of art, and goes above and beyond to aid the user in taking part in artistic and creative expression to the best of their abilities. Pre-orders for the Reno start as early as June 15, and is set to be available starting on the 21st. Reno 10x pre-orders will be announced soon. 



Sparking creativity from any focal point

With creativity as its focus and photography as its main thrust, the camera plays an important role on the Reno series lineup. The Reno is equipped with 48MP(IMX586) plus an additional 5MP PDAF; while the Reno 10x takes it a step further with OPPO’s first full-focal-length triple camera system featuring 48MP(IMX586), 8MP(wide angle), and 13MP(telephoto). The Reno 10x also features the much talked about 10x hybrid zoom and up to 60x digital zoom, the first of its kind in the smartphone industry-- closing down any limitations to users’ creative freedom.


Balanced beauty and symmetry that inspires

The flagship Reno series presents another hallmark of OPPO’s design philosophy, featuring a seamless back surface that exudes balanced beauty and symmetry. With larger screens that allow for a full panoramic and immersive view, users are able to make the most of their screens with 6.6-inch and 6.4-inch AMOLED screens on the Reno 10x and the Reno respectively. 


This design innovation is made possible by the exquisite new shark-fin pop up that is the latest iteration to OPPO’s signature rising front camera technology, this time with a pivot rising structure with front and rear flash lights. The new camera technology has also enabled OPPO to achieve the 93.1% screen-to-body ratio, promising a more enjoyable panoramic viewing experience.


Peak performance that powers creativity

Powered to perform as robustly as your creativity, the Reno is built to create, entertain, and push creative boundaries. The Reno 10x keeps up to speed on performance with its Snapdragon 855 chipset while the Reno runs on the Snapdragon 710. Both units are also capable of the VOOC 3.0 fast charging feature that performs 20% faster than its predecessor. To add, the Reno 10x even features a triple cooling system that controls temperature to prevent overheating. 


Another highlight is the sound system, featuring Dolby Atmos speakers with Audio 3D and Audio Zoom to capture rich and true to life audio output. This coupled with its full panoramic view screen gives you top quality entertainment value, perfect for an immersive portable movie theater experience that fuels your imagination.


Truly an exciting time for OPPO, the mobile giant is set to take the tech world by storm with the new Reno series-- the perfect creative tool for the creative leaders of today and tomorrow.


Pre-orders for the Reno start from June 15 to June 20, and it will officially be available in over 500 OPPO stores nationwide starting June 21. Customers can reserve Reno at any OPPO store. Pre-orders for the Reno 10x to be announced soon. Both units will be available online exclusively on Lazada.

Want to know more about the OPPO Reno? Visit www.oppo.com/ph for more information.