OPPO Announces F1s, Next-Level Successor to F1

2016-07-25


Kuala Lumpur, July. 25, 2016—Building on the strengths of its Selfie Expert F1, OPPO is announcing a new successor to the F1 – The F1s. Set to arrive in August, the device will be one of OPPO’s core products for the second half of 2016, and will carry on the F1’s legacy of superb selfie taking, sleek style and snappy performance, while taking key features to a new level.


OPPO announced the photography-focused F series at the beginning of the year to give users the standout daily shooter they demanded. Since then, the success of the device helped propel OPPO to the highest year-on-year growth in Q1 of any of the top smartphone makers, growing shipments by 153.2% compared to the year before, according to the International Data Corporation (IDC).

 

The device also occupied the top spot in the $225-$300 price range in India, Indonesia and Vietnam this May, while grabbing the second spot in the category in Thailand and Malaysia.

 

“Global reception for the F1 has been incredible and users have given us some amazing feedback, so we wanted to go one step further to bring them the ultimate experience,” said Sky Li, OPPO Vice President and Managing Director of International Mobile Business.

 

He also said that OPPO will continue to focus on perfecting and innovating smartphone photography going forward, with new breakthroughs on the horizon.

 

“I am really excited to premiere the F1s to Malaysia. It’s really a step up from the F1. Malaysians are going to love the next selfie expert,” said Nikki Chen, Branding Director of OPPO Malaysia.