OPPO reinvigorates its online product offering with the OPPO K3

2019-07-20

- An Amazon specials - available for sale from 23rd July onwards 


National, 19th July 2019: OPPO, the leading global smartphone brand has expanded its K series with the launch of the all new OPPO K3. ‘Designed To Perform’, the OPPO K3 is a stellar combination of innovative technology and a stylish design. It will be available on Amazon.in at INR 16,990 for the 6GB RAM + 64GB ROM and INR 19,990 for the 8GB RAM + 128GB ROM. All consumers will receive an Amazon Pay balance of INR 1000/- bringing down the cost of the 6GB+64GB variant to INR 15,990 and the variant with 8GB+128GB to INR 18,990, as an introductory offer.

 

The smartphone sports a 6.5-inch Super AMOLED panoramic screen for an exceptional viewing experience and will be available in two gradient colours Aurora Blue and Jade Black.Coupled with a rising camera and In-display fingerprint sensor, the smartphone is powered by the Qualcomm Snapdragon 710 processor, a 3765mAh battery and supports VOOC Flash Charge 3.0 providing a longer battery life.

 

Commenting on the launch, Mr. Charles Wong, CEO, OPPO India said, “Convenience, coupled with the latest trends and values are of paramount importance for the digital natives of today. OPPO has been increasingly investing in understanding the evolving consumer trends and meeting their needs by stepping up technological innovations. To bolster our online portfolio and to offer more choices to consumers, we are thrilled to launch the new OPPO K3. The K3 amalgamates the stylish design and latest technology to bring out the best user experience. With its aesthetic design and ground-breaking technology, we are positive that the OPPO K3 will prove to be a valuable addition to the K series and create curiosity among consumers who prefer purchasing online.”


Noor Patel, Director - Category Management, Amazon India said “We are excited to partner with OPPO to bring their new OPPO K3 for our customers on Amazon.in. The smartphone offers a blend of great features and design which will resonate well with customers across the country. With this partnership, we continue to build a strong portfolio in the smartphone’s category offering vast selection, great value and an unparalleled shopping experience.”

 

Strong performance delivering a smooth gaming experience

The OPPO K3 comes with a Qualcomm Snapdragon 710 chipset and a 6GB RAM + 64GB ROM; 8GB RAM + 128GB ROM memory storage. The OPPO K3 offers a smooth gaming experience made possible by Game Boost 2.0 game optimization that incorporates both Frame Boost and Touch Boost technologies to ensure a lag-free gaming experience. Further, the OPPO K3 is equipped with features like Game Space, Gaming Assistance offering a more immersive gaming experience for the consumers. The 5 stage cooling system equipped with thermal gel, copper foil, graphite sheet and high thermal conductivity aluminium alloy work together to effectively manage the phone's temperature by dispersing the heat evenly to the lower temperatures. Keeping extended usage in mind, the OPPO K3 is equipped with a 3765mAh battery powered by VOOC Flash Charge 3.0 along with a new charging algorithm that shortens the trickle charging process resulting in an overall charging time which is 25% lesser than the previous generation.


Bigger screen- better visual experience

The OPPO K3 comes equipped with a 6.5-inch Super AMOLED panoramic screen and a 2340 x 1080 resolution and a screen-to-body ratio of 91.1%. The OPPO K3 features in-display fingerprint sensor with an AI fingerprint image recognition algorithm, improving the unlocking speed by 28.5% compared to previous generations. The rear of the phone has a centrally aligned design which aligns multiple elements on the vertical axis, including rear cameras which are located between a slim back panel and the flash. This results in an overall orderly and symmetric aesthetic.

Innovative technology to ensure an exceptional user experience

The OPPO K3 encompasses a 16 MP rising front camera, supported by Sony IMX 471 sensor, placed strategically in the middle and is equipped with AI beautification and OPPO Portrait Mode 2.0.  allow consumers to click more natural-looking selfies. It supports a durable pop-up structure, the camera rises up in a mere 0.74 seconds and can be operated more than 2,00,000 times, giving it a life span of over five years under normal usage conditions.  


Smart camera system with a better night and portrait mode

The OPPO K3 comes with a 16MP + 2MP dual rear camera, supported by Sony IMX 519 sensor, and supports Ultra Night Mode 2.0 and OPPO Portrait Mode 2.0. The Ultra Night Mode 2.0 utilizes Face Protection while capturing portraits at night and automatically distinguishes between a subject and its background to create a more authentic, natural skin colour effect.

ColorOS 6 featuring a brand-new borderless design

The ColorOS 6 uses a borderless design language to create a sense of space by optimizing the UI layout and eliminating redundant segmentation lines. The system also uses lightweight, elegant and progressive colours to make shading more natural. The new fonts and animations allow ColorOS 6 to provide consumers with an immersive, full-screen experience.

Availability and offers

The OPPO K3 will be available from 23rd July on Amazon.in priced at INR 16,990 for the 6GB+64GB variant and at INR 19,990 for the 8GB+128GB variant. The new device will come with exciting offers like Amazon Pay balance of INR. 1,000, Axis Bank Debit/ Credit Card users will get an instant discount up to INR. 1,000. Along with this, there are additional benefits worth INR 7,050 from Jio, discounts on OYO worth INR. 12,000 and gift vouchers worth INR. 5,000 from Lenskart. The phone will also come with a no cost EMI for 3 &6 month options.

 

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.