OPPO Takes Lead in Unveiling Innovative Technologies - Under-Screen Camera at MWC Shanghai 2019

2019-06-18


June 26, Shanghai, China: OPPO today unveiled its groundbreaking technology Under-Screen Camera (USC) at MWC Shanghai 2019, which offers “real full screen” user experience. 


Under-Screen Camera offers a true full screen experience



“OPPO is committed to product and technology innovation that creates a more immersive and comprehensive experience for users,” said Qiao Jiadong, Product Manager at OPPO. “USC is part of OPPO’s vision for the future that we hope will promote the industry’s technological evolution from zero to one. We also view our technological innovation as a way to expand the imagination while opening up a wide range of application scenarios.”


OPPO premieres first Under-Screen Camera that offers more immersive full-screen experience


USC is OPPO’s latest innovation in new-generation smartphone form factor. By integrating the front camera and the screen, USC provides users with a complete view, an immersive screen and an integrated body. It also enables users to see and capture the entire screen, take photos, use face unlock and make video calls.


Under-screen Camera features a customized camera module


As OPPO’s latest under-screen display solution, USC features a customized camera module that captures more light; zoning control is employed on the screen, together with “highly-transparent” material that enhances transmittance of light through the screen. Besides, through OPPO’s customized algorithm, haze removal algorithm and white balance algorithm, USC can enable complete photography experience and support features like smart beauty mode and photo filers in the future. 


Combined with new algorithm, pictures taken are more colorful and vivid



“As smartphone offers more functionalities nowadays, users have higher demand for immersive and broad screen view. From the water-drop screen to pivot structure, to USC technology announced today, OPPO has been exploring the best balance between ‘thin and light’ and ‘full screen’,” said Qiao Jiadong, “OPPO hopes to provide users with the ultimate ‘true full screen’ through the USC technology.”



OPPO explores 5G and IoT smart home application scenarios and embraces the new era of 5G + intelligent connectivity



In addition to debuting its two innovative technologies, OPPO also exhibited its latest achievements in 5G and IoT – OPPO Reno 5G can load large-scale mobile games in the cloud via a 5G network, enabling users to enjoy 5G cloud gaming. In the IoT Smart Home Zone, OPPO featured its IoT open platform, which is compatible with products across more than 20 categories, including more than 260 devices from a variety of brands.




 OPPO booth at MWC Shanghai 2019.


OPPO has always been driven by both users’ needs and frontier technologies and is committed to optimizing user experience through R&D innovations. The technologies showcased by OPPO at MWC 2019 Shanghai indicate OPPO’s breakthrough and achievement in smartphone. Embracing the emerging 5G era, OPPO is committed to bringing innovative 5G experience to users soon and will continue to facilitate the realization of application scenarios that feature 5G + intelligent connectivity in the near future.


About OPPO


OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.