The Camera Phone brand OPPO has tied up with Kochi Metro. In an innovative marketing campaign, the brand has chosen Edpally and MG Road. These stations have been renamed as Edapally OPPO station & MG Road OPPO station. The metro stations were inaugurated by Hon’ble Prime Minister Shri Narendra Modi on 17th June, 2017.
This is the first time OPPO has bagged the (semi) naming right of a metro station and is one of the first biggest ongoing projects in Kerala. Both Edapally OPPO station & MG Road OPPO station will be designed and revamped keeping in line with OPPO’s brand strategy. The two metro stations will have exclusive logos of OPPO.
Speaking on this deal, Mr. Will Yang, Brand Director, OPPO India said, “India is a priority market for us and we are pleased to sign this deal with the Kerala Metro authority. To be associated with such a big project is a great opportunity for us. Obtaining the semi-naming rights is a modern concept in India for branding purpose. This is a step forward in entering niche markets and creating awareness about our brand. Since we have always catered to the youths demands, our presence in Edpally and MG Road will definitely create a positive impact.”
Both the metro stations are famous spots where people like to spend their evenings after work and visit on the weekend with their families. MG Road station is the hot spot for the youth as well as the young professionals. Whereas, people from different parts of Kerala visit Lulu Mall frequently for which people get off at the Edapally metro station.
OPPO’s aim is to leverage this activity to create its presence and enter niche markets. It is a great opportunity for OPPO to be connected to such places to promote their brand as we have always associated with the youth.
With the stations being renamed, the brand will be able to communicate with a large number of commuters as metro is a common public transport and the commuters are constantly in sync with our brand.