OPPO celebrate unmissable summer of sport at first game of ICC Men’s Cricket World Cup 2019
30th May, London 2019 – Today, OPPO helped celebrate the start of the ICC Men’s Cricket World Cup 2019 by hosting an immersive Fanzone at the opening game, where England took on South Africa at the Oval in London - the first of a testing series for the home nation.
The tournament will see ten countries battle it out to be crowned World Champions. England and Wales will play host to the six-week tournament that ends with the final at Lord's on 14th July. As recently announced, OPPO one of the top leading smartphone brands in the world and Global Partner of the International Cricket Council (ICC), launched a global campaign for the Cricket World Cup encouraging fans around the world to #BeaShotMaker.
OPPO kicked off the campaign at an exclusive event held at Tobacco Docks, East London. Jos Buttler, Vice-Captain of the England cricket team appeared on stage to mark the celebration as brand ambassador for the campaign, before going on to host an exclusive cricket masterclass with former England Captain Sir Alastair Cook in a pop up pitch experience zone.
In addition, fans will be able to join in the campaign by recording and sharing exciting moments from the games whether at home or attending the tournament live across the UK. OPPO will publish daily highlights of ICC matches as Shot on Reno series, providing users with an opportunity to display their creativity.
Alen Wu, OPPO President of International Business commented: “As a longstanding ICC global partner, we are proud to be a part of the Mens Cricket World Cup 2019 and our campaign is the perfect expression of OPPO's creativity and spirt. Be a Shot Maker is about risk-taking and taking chances - as a sportsperson, as a photographer and as a fan, and we believe that our new range of devices will take fan-generated content to new heights. OPPO Reno is an integral part of our global growth strategy and serves as the catalyst for the future of OPPO’s smartphone development.”
Neil You, OPPO UK Managing Director said: “We are thrilled to bring our latest devices to the UK in time for our campaign with the ICC, kicking off a very exciting summer of sport. The dedication of our partners at Qualcomm, EE and Carphone Warehouse has made today possible and shows the UK how committed we are at ensuring we deliver the latest and best possible experience in smartphone technology and design.
“Our collaboration with the ICC also marks another exciting milestone for us here in the UK and really encapsulates OPPO’s spirit and commitment to working together to create unique and memorable experiences for people. Sports photography is one of the hardest photography genres out there to capture. We believe that with the OPPO Reno, everyone can capture the full of intensity of the game and create their own iconic sports stories.”
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OPPO is a leading global smart device brand. Since launching its first smartphone – In 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.