April 24, 2019, ZURICH – OPPO today launched its revolutionary new Reno series in the European market. Unveiled at its launch event in Zurich, the Reno series features “Reno 5G”, “Reno 10x Zoom”, and “Reno” models, which all pack cutting-edge technology and exceptional photography into a unique, aesthetic design.
“Reno will serve as the catalyst for the future of OPPO’s smartphone development, and also as an integral part of our global growth strategy for the OPPO brand in the era of intelligent connectivity,” said Vincent Huang, President of OPPO Europe, who delivered the keynote speech at the launch.
An innovative hidden camera complemented by elegant symmetry
The Reno series utilizes OPPO’s design language based on the concept of creative concealment, providing users with a brand-new and seamless form. The Reno series features a full panoramic screen, with Reno 10x Zoom & Reno 5G models boasting a massive 6.6-inch OLED display and the Reno standard model offering a 6.4-inch OLED display. The chin of the Reno series measures a mere 3.5mm, resulting in an impressive screen ratio of up to 93.1%. The Reno series also comes equipped with sixth-generation Corning® Gorilla glass, further enhancing display durability.
To realize a seamless back with zero protrusions, OPPO placed the rear camera completely under the glass chassis, with curved 3D glass panels providing a comfortable grip. The Reno series comes in two colours, Ocean Green and Jet Black, with both models featuring a matted texture beneath the back-glass panel. The entire Reno series lineup innovatively conceals the front-facing camera, soft light and back flash within a Pivot-Rising Structure that rises on demand. The structure only requires 0.8 seconds to fully rise or lower, moving both smoothly and silently. The Reno series also comes equipped with a light-sensitive, under-the-screen fingerprint sensor (fingerprint Unlock 2.0). The sensor’s all-new lighting system and algorithm improve the fingerprint-unlocking success rate by 20-30%.
Brilliant photography with 10x Zoom
The OPPO Reno 10x Zoom goes above and beyond in photography, equipped with a full-focal length tri-lens rear camera, including a 48MP primary lens, a 13MP telephoto lens, and an 8MP wide angle lens. The cameras work jointly to realize a full-focal-length of 16mm-160mm, thus achieving 10x hybrid zoom. The primary 48MP camera employs optical image stabilization (OIS) and a closed-loop focusing motor to capture all life’s special moments clearly and in real time without missing a beat.
To incorporate a telephoto lens while maintaining a thin phone body, the OPPO Reno 10x Zoom employs three major innovations: horizontal alignment of its periscope telephoto lens, reduction of its lens thickness via D-Cut technology, and a motor design combining two previously independent motors (motor of main lens and of wide-angle lens), to reduce interior space. The innovations together enable an ultra-thin 5.75mm lens, facilitating powerful zoom capability in a comfortably-sized device. To ensure the quality of long-distance zoom photography, the Reno 10x Zoom also utilizes a dual OIS design in its primary and telephoto lenses to mitigate device vibration.
The Reno series comes equipped with Sony's 48MP IMX586 sensor, making it easy for anyone to capture professional-grade night shots. Furthermore, the all-new Ultra Night Mode 2.0 elevates the clarity and brightness of images through composite multi-frame noise reduction and multi-frame HDR technology. This allows the Reno series to process faces and backgrounds separately to offer optimized skin-tone effects and achieve pictures that are more realistic. Reno 10x Zoom also boasts 4K UHD video recording at 60fps, complete with both optical and electronic image stabilization.
Advanced hardware and software that deliver powerful performance
Reno 10x Zoom is powered by Qualcomm’s Snapdragon 855 mobile platform, 8GB+256GB storage, and a 4,065mAh battery, which together drive an outstanding high-performance user experience. The Reno 10x Zoom edition also comes equipped with the new VOOC 3.0 fast-charging technology, which allows low-voltage fast charging while gaming or streaming video, without emitting excess heat or limiting performance. The Reno standard model is powered by the Snapdragon 710 and features a 3,765mAh battery.
The Reno series features a proprietary system-level optimization solution, Hyper Boost 2.0, developed independently by OPPO. Hyper Boost 2.0 includes three separate modules, Game Boost, System Boost, and App Boost, which provide significant improvements to gaming performance, system speed, and app opening speed, respectively. All Reno series models run on the new ColorOS 6, which is perfectly designed for use on borderless displays and provides a more immersive and balanced user experience via customized UI layout, colors, fonts, and other key features.
Dolby Atmos and incredible new audio mobile enhancements provide the Reno series with the bigger, better sound on the go you’ve always wanted. Equipped with stereo speakers, three microphones for stereo sound pick-up, NFC function and other hardware accessories, the OPPO Reno series delivers an elevated experience to consumers around the world.
OPPO Reno will be available on 10th May in Europe, starting at €499.
OPPO Reno 10x Zoom with 8GB RAM and 256GB ROM will be available in early June in Europe, starting at €799.
OPPO Reno 5G with 8GB RAM and 256GB ROM will be initially available in Switzerland in May, starting at [€899 / CHF 999].
*Prices and availability may vary among different markets.
For more information, please contact the OPPO International PR Team: email@example.com
OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.