PARIS - NOV. 11, 2019 – Following over a month of tense competition, the League of LegendsⓇ (LoL) 2019 World Championship came to a stunning conclusion in Paris on November 10th. The Final, held at AccorHotels Arena and sponsored by OPPO and other leading global partners, officially ended following FunPlusPhoenix (FPX) defeating G2. FPX takes home the coveted Summoner’s Cup, the most prestigious prize in League of Legends Esports. As well as congratulating FPX for the excellent win, OPPO also recognizes the exemplary teamwork and determination of both teams that took them to the world finals of the biggest tournament in Esports.
This year's tournament, which kicked off in Berlin on Oct 2nd, was especially outstanding, with 24 teams going head-to-head in a series of epic death matches that kept audiences on the edge of their seats. A new logo was seen everywhere at this year’s tournament - OPPO. The brand set up an experience booth covering November 5th-10th, presented the Most Valuable Player (MVP) award and showcased its stunning Reno2 smartphone recently launched in Europe this past October.
OPPO was officially announced in September as the exclusive global smartphone partner for LoL Esports international events: The World Championship, Mid-Season Invitational, and All-Star Event. This pioneering long-term alliance with League of Legends publisher Riot Games lasts through 2024, and marks OPPO’s further exploration in the field of Esports, broadening existing sports and entertainment sponsorships.
“OPPO is thrilled to be part of this exciting tournament, which gives us an ideal opportunity to share our brilliant Reno2 with fans from across the region,” said Brian Shen, OPPO Vice President and President of Global Marketing. “Following its recent launch in Europe, we’re excited to offer fans the first-hand experience of Reno2’s leading camera technology and cutting-edge gaming optimization, which brings drastically improved gameplay response, making it the perfect device for every gamers.”
Unprecedented Alliance to Deliver Win-Win Results
League of Legends Esports joins OPPO’s roster of premier sport partners such as Wimbledon, FC Barcelona, the International Cricket Council as well as another mobile Esports tournament - the Tencent Playerunknown Battle Ground Mobile Challenger Cup. This partnership with LoL Esports puts OPPO at the center of the booming global esports market, as it joins LoL Esports global partners like MasterCard, State Farm, Alienware, SecretLab, and Louis Vuitton. Through this partnership, League of Legends Esports aims to further enhance fans’ live event and viewing experiences around its global sporting events, while OPPO’s long-term commitment to the industry allows them to better engage with the growing player base of the world's top Esport.
As the first global presenting partner for the MVP award, OPPO is proud to announce TIAN as this tournament’s MVP, who gave a stunning performance during the tournament. As well as awarding TIAN with a brand-new Reno2, Nicolo, the Riot Games CEO, also took the selfie with the MVP using OPPO Reno2 on stage, highlighting the handset’s outstanding camera technology.
Partnership Activations Bring Fans Closer to Esports Tournament
So far, this partnership has seen both brands cooperate through several exciting activities. During the broadcasts of the World Championship, the OPPO Cam has brought millions of fans closer to the biggest competition of the Esports season. From cosplay to behind-the-scenes look-ins, the OPPO Cam allowed fans watching from around the world to look in on the live event experience by leveraging OPPO’s unparalleled phone camera technology. “Welcome to the Rift” was a series of teasers shared on social media and at the event venues before the final, spotlighting the aspirations and expectations of the newcomer teams making their inaugural appearance at Worlds, including FPX, with whom OPPO officially announced a global partnership on October 12th, also one of the most dominant team in the LPL, China’s premier regional league.
At the OPPO booth, fans were also able to take pictures with the MVP trophy and experience the brand’s latest handset, the Reno2. Following the company’s championing of photography creativity, OPPO’s booth ran a “Rift de Paris” competition that asked fans to explore the city and put their photography skills to the test, all for the chance of winning an OPPO Reno2 handset. The OPPO booth also ran a “Rift de Paris AR Experience” allowing fans to bring to life a Paris-themed map of Summoner’s Rift, the in-game map on which League of Legends Esports battles take place, which created fun shareable content for fans to share on their favorite social media channels. In addition, Alexis “Chap” Barret and Alexandre “Narkuss” Mege - two members of the Solary League of Legends Team - made appearances at the stand, who both helped fans learn more about the Reno2 and promoted competitions to win tickets to the event.
Much in Store for Five-Year Partnership
As well as congratulating League of Legends 2019 World Champions, and all of the competing teams who made it this far, OPPO is also eagerly looking forward to further cooperation with the global Esports event in the following five years. Indeed, there’s much more in store, including a whole host of activations surrounding The World Championship, Mid-Season Invitational, and All-Star Event – with more to be announced. Join the conversation on Twitter, Facebook and Instagram at #ZoomIntoLegends.
OPPO is dedicated to producing products infused with art and innovative technology. In less than a decade, the company has become one of the top five global smartphone brands and continues to lead the smartphone industry in 5G development. OPPO’s Game Center operation is unmatched, with over 130 million active monthly game users across nine thousand games titles.
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OPPO is a leading global smart device brand. Since launching its first smartphone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the synergy of aesthetic satisfaction and innovative technology, Today, OPPO provides customers with a wide range of smart devices spearheaded by the Find and Reno series, ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 research institutes and 4 R&D centers worldwide and an international design center in London, OPPO’s more than 40,000 employees are dedicated to creating a better life for customers around the world.