May 18th 2020, Cairo, Egypt – OPPO, the leading international smartphone brand, announced today its plan to launch the long-awaited Reno 3 Series: Reno 3 Pro and Reno 3 devices in addition to the premium OPPO Enco W31 earbuds in Egypt through an online event on May 31st. The decision on the launch reaffirmed Egypt market’s importance to OPPO’s global strategy.
Following the successful launch of Reno3 Series - the world’s first Qualcomm-powered dual-mode 5G smartphone - in China at the end of last year, OPPO is now bringing the latest Reno3 Series to customers in other markets, with slight adjustments to fit their local needs. Intrinsically, to fit the local market context, it will still mainly support 4G. However, it does come with some key breakouts as a result of OPPO’s consistent investment in user-centric technology R&D.
Through Reno Series, OPPO has been trying to achieve a well-balanced combination of technology and fashion. With powerful photography settings, Reno3 Series claims to deliver the performance of “clear in every shot”, under all kinds of lighting context. With Reno3 Series, more great details will be captured under the daylight, while dark scenes would be brighter through its cameras. Dim-light photography would not be a challenge anymore with the powerful Ultra Dark Mode. Also, video shooting is made to be even smarter and simpler than before. From the first ray of sunlight at dawn to the silent night with only stars, Reno3 Series is here to empower all its users to discover, explore and capture more beauty in life through the application of technological innovation.
The Pioneering 44MP + 2MP Dual Punch-hole Camera
Reno3 Series will have the world’s first 44MP + 2MP Dual Punch-Hole Camera on OLED screen, which not only makes it lighter and slimmer but it also delivers next-level photography performance.
44MP Primary Camera delivers high-definition selfies with authentic details like people’s facial texture and ornaments. The application of binocular bokeh with the front primary camera and bokeh camera will bring even better selfie performance. The dual punch-hole design does not only improve on selfie-taking but also offers excellent hands-on experience. It is lighter and thinner but perfectly fits in the hand.
Further Breakthroughs Based on Powerful Zoom Technology
Reno3 Series raises the bar of mobile photography with revolutionary zooming performance. Being a trailblazer in this field, OPPO has been making a consistent long-term investment in zooming technology evolution. Ever since the debut of OPPO 5x losses zoom on MWC 2017, the company has achieved three iterations and managed to pack it in slim bodies and present it to users around the world.
Reno3 Pro that will be launched at the end of May 2020 will carry on the series’ mission to bring more technology from the lab to everyday life. The 2x optical zoom, 5x hybrid optical zoom, and the maximum of 20x digital zoom on Reno3 Pro can generate clear images with little noise in all focal lengths in photo mode. With optimization on multiple aspects, it can provide a clear view of text within a 10m distance.
Powerful 64MP Zoom Quad cam with Ultra Dark Mode
Reno3 Pro is packed with 64MP Zoom Quad cam, making it extremely versatile and enabled to answer well to different shooting requirements in life scenarios. The powerful 64MP Ultra-clear Main Camera allows photos to have a wider zoom range, containing clearer details.
The AI-powered Ultra Dark Mode is also significantly increased from Reno2, making photo taking in dim light much easier, empowering everyone to take clear night shots of what human eyes can’t see. Popular scenarios are upgraded based on OPPO’s customer observation.
Ultra Clear 108MP Image Presents All Kind of Details
Reno3 Pro will present Ultra Clear Image up to 108MP; Apart from the 64MP Ultra-clear Main Camera, Reno3 Pro is the industry pioneer in using advanced software to level up the image quality. The Ultra Clear 108MP Image on Reno3 Pro will show you the life captures with extreme clarity and high quality. With the improvements on the dynamic range, details will be perfectly represented on your screen.
What’s more, the OPPO Enco W31 headphones with industry-leading Bluetooth low-latency dual-pass technology is as fast and stable as wired. It also adopts ultra-dynamic speakers to give users enjoyable sound quality and AI call noise reduction to make communication as clear as close to your ears.
More amazing features will be revealed at the official launch event in Cairo on May 31st, 2020.