Teaming the Art of Football with Exquisite Phones: FC Barcelona & OPPO Announces Partnership
【Barcelona, May 31, 2015】After a 3-1 win over Athletic Bilbao in the Copa del Rey final on May 30 (Spain local time), FC Barcelona have announced their partnership with smartphone brand OPPO. Starting from the new season this year, OPPO will be collaborating with FC Barcelona as their official partner for the mobile phone category.
The players of the First Team gave a warm welcome to OPPO
FC Barcelona Chief Executive Officer Ignacio Mestre expressed his enthusiasm for the partnership, stating “OPPO is a global leading smartphone brand known for its exquisite product design and state-of-the-art camera technologies. We are more than happy to welcome OPPO to our family and hope this partnership can bring us closer to our supporters all over the world.” According to Tony Chen, CEO of OPPO, the company chose FC Barcelona not only because of their status as a global iconic football club, but also because they represent the art of football. The partnership with FC Barcelona will be an important step in OPPO's global marketing strategy.
Teaming with OPPO is both unexpected yet balanced for FC Barcelona, who always implements strict criteria when selecting partners. FC Barcelona is known for playing football as a fine art, supported by superb skills and excellent teamwork of their players, making every match a feast for the eyes. This is very much in line with OPPO's pursuit of perfection and artistry of their products by combining inspired design and sophisticated manufacturing. Another point which unites FC Barcelona and OPPO is their shared ability to lead trends. From the Dream Team I in the Cruyff era to four-time Champions League winners, FC Barcelona have always been at the forefront of football.
FC Barcelona won the Copa del Rey for the 27th time
In the case of OPPO, over the ten years since their inception, they have introduced a stunning range of awesome products, from eye-opening MP3 devices to world-renowned Blu-ray players. Creating the then world's thinnest phone ‘Finder’, the globe's first motorized rotating camera phone the ‘N3’, and the planet's fastest rapid-charging technology VOOC, OPPO has never failed to impress and delight. The two partners each with an army of fans also have much in common in repaying their audience in a similar fan culture.
Ollie, the mascot of OPPO, stands alongside the FC Barcelona club
Though details of the partnership are not disclosed, it is certain that they will cooperate in extensive fields including football events, fan activities, TV advertising, and accessories. FC Barcelona fans will be able to see OPPO's presence in the club's matches from the new season this year. In one week, FC Barcelona who have two consecutive championship winner titles to their name, will kick off the last push towards the Champions League final, entertaining the keen anticipation of their fans worldwide.
# # #
About FC Barcelona
FC Barcelona was founded on November 29, 1899 by initiative of a Swiss gentleman called Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the club has had 44 different presidents. From Walter Wild to Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport. The club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world.
FC Barcelona is one of the football clubs with more members in the world and its achievements have also made it one of the most successful. The many famous victories and all-time greats that have played for the club (Kubala, Cruyff, Maradona, Romario, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy. But these would be no more than historical anecdotes if it wasn’t for the extraordinary social reality behind the events.
OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.
But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.